Supply Chain World - Volume 7, Issue 3 - 100

manufacturing sonic manufacturing technologies
www.sonicmfg.com / Headquarters: Fremont, Calif. / Employees: 325 / Specialty: Electronics manufacturing / David Ginsberg, vice president of supply chain: "Our
customers are seeking speed and agility."

Digital Supply Chain
Sonic's 85,000-square-foot
solar-powered facility manufactures
for markets including medical,
military, automotive, industrial, IOT
and consumer.

Sonic's supply chain reduces human touch and increases speed.
By Mark Lawton

Every week, more than 1
million electronic components arrive at Sonic Manufacturing Technologies.
Of those, over 500,000 are
delivered to Sonic without
DAVID
human touch and within
GINSBERG
three days of ordering.
vp of supply chain
Sonic is a contract
electronics manufacturer located
in the Silicon Valley. The company partners with more than 100
original equipment manufacturers
(OEMs), about 80 percent of which
are located in the San Francisco Bay
Area. Sonic's 85,000-square-foot
100

Supply Chain World VOLUME 7, ISSUE 3

solar-powered facility manufactures electronic products for multiple markets including medical,
military, automotive, industrial,
IOT and consumer.
"It comes in waves," Vice President of Supply Chain David Ginsberg says. "As drones were catching
on, we had a lot of drones running
through the factory. We had to build
a drone flight testing room. Lots of
volunteers for functional tests."
The competition in electronics
manufacturing services (EMS)
is both global and local with
"perhaps 100 EMS within the

Bay Area itself," Ginsberg says.
"There are probably six to eight
we see regularly on competitive
bids. Customers will also explore
prices in Asia and Europe, so we
must compete globally."

Low Cost, High Payback
To manage cost and complexity,
Sonic keeps about 3,000 of the
most commonly used resistors and
capacitors in inventory at all times.
Customers participating in the
program have immediate availably
to exact quantities needed without
liability on excess. "Without even



Supply Chain World - Volume 7, Issue 3

Table of Contents for the Digital Edition of Supply Chain World - Volume 7, Issue 3

Contents
Supply Chain World - Volume 7, Issue 3 - Cover1
Supply Chain World - Volume 7, Issue 3 - Cover2
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Supply Chain World - Volume 7, Issue 3 - Contents
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Supply Chain World - Volume 7, Issue 3 - Cover3
Supply Chain World - Volume 7, Issue 3 - Cover4
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