Supply Chain World - Volume 7, Issue 3 - 101

sonic manufacturing technologies manufacturing

seeing a new design, half of the customer's parts are already
in the building," Ginsberg says. "And even during the recent
capacitor shortage, not one customer on the program experienced shortages or delays."
A majority of Sonic's customers regularly launch rapid
prototypes and new product introductions, with many
products continuing at Sonic through volume production
on its nine automated surface mount lines. "Our executive
team is engineers that love hardware and all the new tech
in this industry," Ginsberg says. "We frequently work with
labs and founders, including those coming into the hardware space for their first time."
Sonic's business model is different than the competition. "We decided early on that every process, prototype or
production, would be optimized for speed." Ginsberg says.
"We could then accept our customers' timelines and avoid
quoting longer deliveries. Our customers see more responsiveness than perhaps anywhere else they could go."

Supply Chain Automation
"In order to move quickly and cost-effectively, a digital
supply chain is the best solution," Ginsberg says. "Moving ones and zeros around the globe is faster and cheaper
than moving parts. Being in the hardware industry, we use
digital to move and query the supply chain without human
touch and then convert it to hardware at the last possible
moment. The digital supply chain can be thought of as data
plus dollars equals parts; and commitment to pay [authorization to convert from data to hardware] is simply another
piece of data."
Here's how a digital supply chain works:
1. The engineering data of the customer is uploaded to
Sonic's business system (ERP).
2. An MRP (material requirement planning) engine
does the calculations, and a data quality engine auto-corrects bad and missing records. "It is simply impossible to keyboard your way to accuracy," Ginsberg
says. "Modern databases are huge."
3. With the data quality established, Sonic's application programming interface (API) takes the customer's material requirements and compares it to supplier
availability- computer to computer - and auto-picks
the best match on source, price, quantity and delivery.
"API is a bit like electronic data interchange [EDI], but
more accurate, lower in cost and better able to choreograph the process," Ginsberg says. "It's a conversation between computers." Sonic's API system then
VOLUME 7, ISSUE 3 Supply Chain World

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Supply Chain World - Volume 7, Issue 3

Table of Contents for the Digital Edition of Supply Chain World - Volume 7, Issue 3

Contents
Supply Chain World - Volume 7, Issue 3 - Cover1
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