Supply Chain World - Volume 7, Issue 3 - 97

frey gaede & company manufacturing

it more challenging for FG&C.
"If our manufacturers are not
properly positioned with the right
products, price and programs, they
have the risk of being excluded
from the dealer's offerings," Frey
says. "We have to work closer
with manufacturers and dealers
to make sure we are plugged into
them. Consolidation makes it
more challenging."
As the use of technology has increased, the consumption of some
traditional office products has
decreased. "We, like every other
business, need to adjust our focus
based on what is happening in the
world today," Frey says. "Three or
five or eight percent less consump-

tion in traditional office products
is going to be the go-forward."
Many of the manufacturers
FG&C represents are expanding
into different categories. Likewise,
FG&C has expanded its offerings in
areas less impacted by technology
such as furniture, advertising specialty, breakroom and safety items.
Which is not to say all traditional office products have disappeared. "We just heard of a distributor who buys a truckload of paper
a day," Gaede says. "There is still
some shockingly big volumes on
standard products."
FG&C also works to sell
products in the context of selling
solutions. Take, for example,

the wellness phenomenon. "The
larger businesses realize that if
employees are healthy, they will
be more productive and costs
will go down," Frey says. "FG&C
can sell adjustable office chairs,
height-adjustable tables, monitor arms that keep a computer
screen at the correct height and
anti-fatigue mats as a solution to
employee wellness."
Fellowes Brands As a proud partner of Frey Geade, Fellowes

Brands wants people to be the best they can be. More productive,
More efficient. Happier. Healthier. That's why we make office
products like business machines, storage products, and workspace
wellness solutions. Products by our family-owned business have
been in the workplace and home for over 100 years. They're designed to meet - and exceed - the needs of an ever-changing world.
So, whether in a busy corporate headquarters or a professional
home office, we'll help your customers dominate their day. A commitment that comes from four generations of our family business.

VOLUME 7, ISSUE 3 Supply Chain World

97



https://www.fellowesbrands.com/us/en/Pages/default.aspx

Supply Chain World - Volume 7, Issue 3

Table of Contents for the Digital Edition of Supply Chain World - Volume 7, Issue 3

Contents
Supply Chain World - Volume 7, Issue 3 - Cover1
Supply Chain World - Volume 7, Issue 3 - Cover2
Supply Chain World - Volume 7, Issue 3 - 1
Supply Chain World - Volume 7, Issue 3 - Contents
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Supply Chain World - Volume 7, Issue 3 - Cover3
Supply Chain World - Volume 7, Issue 3 - Cover4
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