Iowa Fall 21-Winter 22 - 5

WELCOME
Exploring the World
of Smaller-Size Sips
While the traditional 750ml bottle dominates most bottled-spirit sales,
there's something to be said for sizes, all the way down the to 50ml mini
or " airplane " bottle.
e all have our patterns. Favorite
driving routes. Exercise routines we can
get through without too much attention
to the clock. Our favorite coffee brand.
The same can be true with our long-cherished
spirits. A tried-and-true sip with a friend or loved
one can become a treasured and and oft-repeated
small pleasure of our lives.
But the increased variety of spirits container
sizes can also present an inexpensive opportunity
for adding a little spice to life. Or perhaps giving
a try to a spirit we've heard about, but might have
shied away from given the price on its 750ml
bottle.
W
At the opposite end of things for size, there's
the mini-the 50 ml bottle we often associate with
airplane flights. With prices from a little above $1
on up, these products provide the perfect opportunity
to consider without commitment-to try that
new category of spirit that friends have been
talking about and see what we think.
Minis can also provide an easy path for gift season,
offering an opportunity to match spirits with
friends, family, service providers and others in a
convenient and inexpensive package.
And if you feel a larger sample might be more
appropriate for a given giftee, some products also
come in 100ml, 200ml and 375ml sizes.
One other way to expand your gift is to consider
the smaller-bottle packages of four.
Whether it's for gift giving or for your own taste
exploring, the trend to more variety in smaller bottles
is on the rise.
The reason? Consumers have come to expect
more diverse offerings in terms of size, just as they
do with respect to flavoring, alcohol content,
healthy choices and other factors that influence
spirits choices.
It's really a buyer's market out there. There are
new spirits on the market every day, and it's nearly
impossible to try them all. Purchasing a small bottle
is a great way to try something new and expand
your taste horizons without spending a lot of
money.
FALL 2021 | WINTER 2022 5
Iowa Fall 21-Winter 22

Table of Contents for the Digital Edition of Iowa Fall 21-Winter 22
