Iowa Spirits Volume 1 2018 - 9

The Iowa ABD program to bring
knowledge, responsibility and safety to
more than 400 vendors along the route
of the largest bike-touring event in the
world has resulted in not only greatly
increased compliance among the
vendors, but also a national Best
Practices Award for the Division from
StateWays magazine.

Beautiful day, beautiful cause: RAGBRAI earned a national award.

or the Iowa Alcoholic Beverages Division
(ABD), educating consumers about the
responsibilities of safe alcohol consumption is at least as important as selling spirits.
This includes training retailers about rules and
regulations governing the sale of intoxicating
beverages. And ABD staff are doing an exceptional job.
StateWays magazine honored the ABD with a
Best Practices Award for top Trade/Licensee
Education program in 2017. This award "recognizes alcohol regulatory agencies across the country that lead the industry in innovation, education
and enforcement."
The ABD won for its pioneering and exemplary
association with Register's Annual Great Bicycle
Ride Across Iowa (RAGBRAI), which is the "largest
bike-touring event in the world." Since its inception in 1973, RAGBRAI had become known as
much for its festivities as for the cycling. Every
summer, more than 10,000 cyclists-from all over
the country and overseas-cruise through the
state in this non-competitive, weeklong event. As
they do so, riding across Iowa from west to east,
hundreds of alcohol vendors are set up along the
route. While this is fun and convenient, it can also
lead to problems.

SPRING | SUMMER

2018

Iowa Spirits Volume 1 2018

Table of Contents for the Digital Edition of Iowa Spirits Volume 1 2018