The Roanoker - January/February 2015 - 82
The ORIGOSafe device
(above) for teens costs
$400, installed. American
Biosystems President
Edward Goyette (above
right): "The strategy has
been to go to places where
other people didn't want
to go." TechLab Marketing
Manager Karen Clint (far
right), hands out tiny toilets
that say "No. 1 in the No. 2
Business."
82 JANUARY/FEBRUARY 2015
CORRUGATED CONTAINER CORP.: FROM
BOXES TO GRAPHICS
Location: Roanoke County, Commonwealth
Drive
Products: Displays, Packaging, Boxes
Roanoke's Corrugated Container Corp. once counted
on Southwest Virginia's furniture manufacturers for
about a third of its business.
"As you know all that went away," says Dave Higginbotham, president of the company that founded in
Roanoke in 1963. "All that furniture went to China."
When it did, those companies no longer needed
Corrugated Container Corp. to produce shipping
boxes.
"Fortunately, we saw that coming," Dave Higginbotham says.
Around 1985, Higginbotham and his four brothers,
who ran the company together, decided to shift the
company's focus to creating high-quality graphics on
boxes and for displays. The change meant purchasing $2 million in new equipment, according to Dave
Higginbotham.
"We thought that would be a niche we could get
into and it has served us well," he says.
The philosophy differs from the big-box companies
that deal mainly in high-volume sales.
"They don't do a good job of graphics," Dave Higginbotham explains. "They want to cut trees down
and keep the paper mills going."
Walk around the Southwest Roanoke County headquarters of Corrugated Container Corp. and tucked
into most offices you can find colorful, free-standing
and counter displays for companies like Wrangler,
Burt's Bees and Naked Grape.
"People don't realize we do as much display and
graphics work as we do," says Higginbotham. "Displays
we ship all over the country."
Eventually, those displays end up in big-box retailers like Sam's Club, Kmart and Home Depot. Their
job, according to Peggy Underwood, graphic design
manager for Corrugated Container Corp., is to attract
a busy shopper's eye over the many items on the shelves
vying for attention.
"The graphics are designed to pull potential customers in," she explains.
Corrugated Container Corp. makes a variety of
other products in addition to the displays and retail
packaging, including sales kits and shipping containers of every imaginable size and shape. In addition to
Roanoke, the company has plants in Winchester, Piney
Flats, Tennessee and Holly Springs, North Carolina,
and boasts about 200 employees, with about 75 of those
working out of Roanoke, according to Higginbotham.
Roanoke employees work out of a 160,000-square-foot
building that sits on 11 acres on Commonwealth Drive.
THE
R OANOKER.COM
http://www.THEROANOKER.COM
The Roanoker - January/February 2015
Table of Contents for the Digital Edition of The Roanoker - January/February 2015
Letters / Worth a Click
From The Editor
The Look
The Flavor
The Quiz
The Calendar
Get Outside
Dining: Four of the Valley’s Best Restaurants
On The Town
Where Are They Now?
The Source Book
Coming Home
Neighborhoods
Education
Arts & Culture
Medicine
Business
Recreation
Shopping
Retirement
The Roanoker - January/February 2015 - Intro
The Roanoker - January/February 2015 - Cover1
The Roanoker - January/February 2015 - Cover2
The Roanoker - January/February 2015 - 3
The Roanoker - January/February 2015 - 4
The Roanoker - January/February 2015 - 5
The Roanoker - January/February 2015 - 6
The Roanoker - January/February 2015 - 7
The Roanoker - January/February 2015 - 8
The Roanoker - January/February 2015 - 9
The Roanoker - January/February 2015 - Letters / Worth a Click
The Roanoker - January/February 2015 - 11
The Roanoker - January/February 2015 - From The Editor
The Roanoker - January/February 2015 - 13
The Roanoker - January/February 2015 - The Look
The Roanoker - January/February 2015 - 15
The Roanoker - January/February 2015 - The Flavor
The Roanoker - January/February 2015 - 17
The Roanoker - January/February 2015 - The Quiz
The Roanoker - January/February 2015 - 19
The Roanoker - January/February 2015 - The Calendar
The Roanoker - January/February 2015 - 21
The Roanoker - January/February 2015 - 22
The Roanoker - January/February 2015 - 23
The Roanoker - January/February 2015 - 24
The Roanoker - January/February 2015 - Get Outside
The Roanoker - January/February 2015 - 26
The Roanoker - January/February 2015 - 27
The Roanoker - January/February 2015 - 28
The Roanoker - January/February 2015 - 29
The Roanoker - January/February 2015 - 30
The Roanoker - January/February 2015 - 31
The Roanoker - January/February 2015 - 32
The Roanoker - January/February 2015 - 33
The Roanoker - January/February 2015 - 34
The Roanoker - January/February 2015 - 35
The Roanoker - January/February 2015 - 36
The Roanoker - January/February 2015 - 37
The Roanoker - January/February 2015 - 38
The Roanoker - January/February 2015 - 39
The Roanoker - January/February 2015 - Coming Home
The Roanoker - January/February 2015 - 41
The Roanoker - January/February 2015 - Neighborhoods
The Roanoker - January/February 2015 - 43
The Roanoker - January/February 2015 - 44
The Roanoker - January/February 2015 - 45
The Roanoker - January/February 2015 - 46
The Roanoker - January/February 2015 - 47
The Roanoker - January/February 2015 - 48
The Roanoker - January/February 2015 - 49
The Roanoker - January/February 2015 - 50
The Roanoker - January/February 2015 - 51
The Roanoker - January/February 2015 - 52
The Roanoker - January/February 2015 - 53
The Roanoker - January/February 2015 - Education
The Roanoker - January/February 2015 - 55
The Roanoker - January/February 2015 - 56
The Roanoker - January/February 2015 - 57
The Roanoker - January/February 2015 - 58
The Roanoker - January/February 2015 - 59
The Roanoker - January/February 2015 - 60
The Roanoker - January/February 2015 - 61
The Roanoker - January/February 2015 - 61A
The Roanoker - January/February 2015 - 61B
The Roanoker - January/February 2015 - 61C
The Roanoker - January/February 2015 - 61D
The Roanoker - January/February 2015 - 61E
The Roanoker - January/February 2015 - 61F
The Roanoker - January/February 2015 - 61G
The Roanoker - January/February 2015 - 61H
The Roanoker - January/February 2015 - Arts & Culture
The Roanoker - January/February 2015 - 63
The Roanoker - January/February 2015 - 64
The Roanoker - January/February 2015 - 65
The Roanoker - January/February 2015 - 66
The Roanoker - January/February 2015 - 67
The Roanoker - January/February 2015 - 68
The Roanoker - January/February 2015 - 69
The Roanoker - January/February 2015 - Medicine
The Roanoker - January/February 2015 - 71
The Roanoker - January/February 2015 - 72
The Roanoker - January/February 2015 - 73
The Roanoker - January/February 2015 - 74
The Roanoker - January/February 2015 - 75
The Roanoker - January/February 2015 - Business
The Roanoker - January/February 2015 - 77
The Roanoker - January/February 2015 - 78
The Roanoker - January/February 2015 - 79
The Roanoker - January/February 2015 - 80
The Roanoker - January/February 2015 - 81
The Roanoker - January/February 2015 - 82
The Roanoker - January/February 2015 - 83
The Roanoker - January/February 2015 - Recreation
The Roanoker - January/February 2015 - 85
The Roanoker - January/February 2015 - 86
The Roanoker - January/February 2015 - 87
The Roanoker - January/February 2015 - 88
The Roanoker - January/February 2015 - 89
The Roanoker - January/February 2015 - 89A
The Roanoker - January/February 2015 - 89B
The Roanoker - January/February 2015 - Shopping
The Roanoker - January/February 2015 - 91
The Roanoker - January/February 2015 - 92
The Roanoker - January/February 2015 - 93
The Roanoker - January/February 2015 - 94
The Roanoker - January/February 2015 - 95
The Roanoker - January/February 2015 - 96
The Roanoker - January/February 2015 - Retirement
The Roanoker - January/February 2015 - 98
The Roanoker - January/February 2015 - 99
The Roanoker - January/February 2015 - 100
The Roanoker - January/February 2015 - 101
The Roanoker - January/February 2015 - 102
The Roanoker - January/February 2015 - 103
The Roanoker - January/February 2015 - Dining: Four of the Valley’s Best Restaurants
The Roanoker - January/February 2015 - 105
The Roanoker - January/February 2015 - 106
The Roanoker - January/February 2015 - 107
The Roanoker - January/February 2015 - 108
The Roanoker - January/February 2015 - 109
The Roanoker - January/February 2015 - 110
The Roanoker - January/February 2015 - 111
The Roanoker - January/February 2015 - On The Town
The Roanoker - January/February 2015 - 113
The Roanoker - January/February 2015 - Where Are They Now?
The Roanoker - January/February 2015 - Cover3
The Roanoker - January/February 2015 - Cover4
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