The Roanoker - January/February 2015 - 83

Corrugated Container's business has grown about
six percent in 2014, Higginbotham estimates. He has
high hopes for the future, including a $6 million expansion for the Winchester plant and a $3 million expansion in Roanoke, which will include new equipment
and a new 40,000 square foot warehouse that should
be completed this spring.
The marriage between the corrugated industry and
the Higginbotham family began with Dave Higginbo-

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tham's grandfather who started installing corrugators
following his service in the Navy during World War
I. Dave's father D.J. Higginbotham worked for box
companies from Nebraska to Georgia before moving
to Roanoke in 1955 to manage Miller Container Corporation on Old Hollins Road. D.J. and his wife Harriett opened Corrugated Construction Corp. in 1963.
Dave and his brother Ronnie started working for
the family business shortly after graduating from Cave
Spring High School in the mid-1960s. Brothers Jerry,
John and Paul followed suit after they finished college.
D.J. Higginbotham retired from Corrugated Container
Corp. in 1974, Dave Higginbotham says, to give his
sons room to run the company.
"He said, 'All right, I'll let you and Ronnie run the
business. If you're still here in a year, just keep on running it,'" Dave Higginbotham recalls.
Dave Higginbotham attributes the company's success to the fact that each brother found his own niche
in the company. Ronnie oversees maintenance, Jerry
looks after manufacturing, John is in charge of sales,
a role brother Paul performed before retiring in 2008.
"We don't really have any major disagreements,"
Dave Higginbotham says of working with his siblings.
"We've always kind of worked through consensus. We
beat on each other until we all agree." I

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