The Roanoker - March/April 2019 - 14

The LBK Parade
Hundreds of women across the region came together for a 1947 parade
that protested a surprising topic.

S
Nelson Harris

is a former mayor of
Roanoke and author
of a dozen books
on the region's
history. He is the
minister at Heights
Community Church
in Roanoke and
a past president
of the Historical
Society of Western
Virginia.
14

MARCH/APRIL 2019

OME WOMEN IN ROANOKE DID NOT
like it, so they marched in protest. Their parade
snaked from the municipal building east down
Campbell Avenue, turned south on Jefferson Street,
ending in Elmwood Park. What were these women
protesting on an overcast Saturday in September 1947?
Hemlines!
It all began with the Paris fashion house of Christian
Dior that spring. During World War II, fabrics had
been rationed. Men's slacks and suit pants could not
have cuffs, and women's skirts and dresses were lifted
to just below the knee. All of this was the result of war
rationing. Even the high-waist, wide-legged pants worn
by men as a common style of the 1930s and early 40s
went to a more tapered look. With the end of rationing,
the designers at Christian Dior decided women's fashion
could again embrace rich, long fabrics.

Dior had partnered with fashion designer Marcel
Boussac, who created what became known as The New
Look, a movement back to the S-shaped silhouette
with longer skirts and cinched-in waists prominent in
the pre-war era. This sleek look, enhanced by elbowhigh gloves and trendy hats, was originally called
"Corolle" by Dior, a French term meaning "circlet of
flower petals."
It was the editors of Harpers Bazaar that called it
The New Look. Fashion writers raved. The Boussac
design replaced the practical, boxy-looking designs
of the war with what they argued was a return to a
more refined, feminine style. So popular was the look
with critics and designers, historians now claim that
Dior's Corolle line put Paris back at the center of
international fashion, having been rivaled previously
by New York and London during the war.
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The Roanoker - March/April 2019

Table of Contents for the Digital Edition of The Roanoker - March/April 2019

The Roanoker - March/April 2019 - Intro
The Roanoker - March/April 2019 - Cover1
The Roanoker - March/April 2019 - Cover2
The Roanoker - March/April 2019 - 3
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The Roanoker - March/April 2019 - Cover3
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