ACtion Magazine - March 2016 - (Page 16)

MACS Staff ... what does matter to the consumer? The experience is all that matters... By Bill Haas T he automotive service and repair industry has a new buzz word, "Service Ready." This term comes up frequently in the course of assessing the preparedness of a shop to provide service to a vehicle or vehicle system. This makes sense as vehicle technology continues to advance. Every aspect of automotive service and repair has been touched by in-depth service information, unique procedures, system re-learns and module reprogramming. Yes, even a simple oil change might include the use of manufacturer specific tool to reset the service interval reminder. From the consumer's view all shops are the same. Whether it is a new car dealership, an independent, a retail store with a service department or a car line or vehicle system specialist, a shop is a shop, is a shop. In their opinion, you must have the tools and the knowledge or you would not be in business. Very few if any consumers 16 ACTION * March 2016 ever question the amount of tools or equipment a shop has on hand. Much less if the tools and equipment are capable of servicing their vehicle or performing the tests necessary to determine the cause of a problem. Consumers also take for granted that you have a technical staff knowledgeable in their vehicle and any potential problem they may encounter. Now that you understand that consumers expect you to have the tools, equipment and talent what can you do? You have to accept the responsibility of ensuring that is the case. As an owner you are responsible to provide the tools and equipment required to properly, safely and efficiently service and repair automobiles. You are responsible to subscribe to service information resources and update software for equipment and scan tools. You are responsible to make continuing education opportunities available for your staff. As a technician you are responsible to attend training, update seminars, and take your

Table of Contents for the Digital Edition of ACtion Magazine - March 2016

ACtion Magazine - March 2016
Contents
Defining 'Service Ready' Because it Matters
Motor Age Top Shops
Outlook
Service Port
Leonard's Law
VIrtual View
Last Watch
Member Profile
Cooling Corner
Industry News
Association News
In Memoriam

ACtion Magazine - March 2016