Business Television Non-Traditional Devices STATS A N D FACTS Watching streamed video content WATCHING VIDEO ON Watching videoPLATFORMS content on-demand TV & MOBILE REASONS FOR DEVICE PREFERENCE TELEVISION With all the different types of devices and Screen Size Watching video content ways to consume screens available, therelive are countless video content. Even though television still is the top Watching content content viewing choice forvideo most, smartphones, laptops recorded through a DVR and tablets are becoming more common for viewing content. CTA's Video Consumption Trends report explores generational differences, device preferences, content and more. Television TABLET SMARTPHONE ✓ ✓ ✓ ✓ COMPUTER ✓ ✓ Picture Quality Device Mobility Content Accessibility ✓ ✓ User-Friendly Non-Traditional Devices PREFERRED DEVICES FOR CONTENT VIEWING: BY CONTENT VIEWED Television 44% Watching streamed video content SCREEN SIZE is the most cited reason among those who prefer computers for viewing DVR content. Millennials Non-Traditional Devices 57% Watching video content on-demand 73 27 Watching live video content 73 27 35 and older Watching video content recorded through a DVR (18-34) USERFRIENDLINESS is the second most cited reason among those who Television prefer computers for viewing streaming Watching streamed video content content. 84 16 Watching video content on-demand HOW CONTENT IS RECEIVED 69% 68% Television 39 46 46 Watching live video content Non-Traditional Devices 2014 CEA Video Study 49 45 Watching video content recorded through a DVR Currently PREFERRED DEVICES FOR CONTENT VIEWING: BY AGE 41 Television 24 Millennials (18-34) Non-Traditional Devices 29 35 and older 17 22% 42% 18 73 58 TV programming provided through a service provider 108 Paid video streaming services JANUARY/FEBRUARY 2016 Free (or ad supported) video streaming services Movies or TV shows on physical discs Through Over-the-air digital via Video Study video files 2014 CEA an antenna (paid or unpaid) Millennials (18-34) 35 and older Currently All Sources: CTA Market Research I T I S I N N O VAT I O N