i3 - January/February 2016 - 14

BY VERONICA A. LANCASTER

Tech

PIPELINE
WHAT'S HAPPENING AT
CES 2016 WITH T&S?

and other services. Meanwhile, there are increasing instances
of other licensed services eyeing unlicensed spectrum. Learn
about LTE-Unlicensed, LTE License Assisted Access and other
industry activities to coordinate unlicensed spectrum usage from
a licensed position.

Building Alliances
CTA members participate in standard efforts but they are also
involved in various industry alliances. Alliances are formed
to promote new technologies and allow companies to create a
greater presence to advance a common standard. At CES 2016,
we are hosting a reception for people interested in or already
participating in industry alliances. The CTA Alliance Community Reception will bring together consumer technology alliFeatured Standards at CES 2016
ances and CES attendees to help alliances reach potential new
"Completing the HDR Viewing Experience," moderated by
members and provide an opportunity to network and discuss
CTA's Dave Wilson, looks at High Dynamic Range (HDR) TV.
common interests.
New standards helped to define how to deliver HDR to 4K
Consumer technology companies often collaborate on develUHD televisions. These new standards include an extension to
opment and promotion of interfaces,
one of CTA's most popular standards, A
formats and other features that make
DTV Profile for Uncompressed HighALLIANCES ARE FORMED TO PROMOTE NEW
products more useful for consumers.
Speed Digital Interfaces (ANSI/CTAThese technology alliances develop
861-F). Learn from companies involved
TECHNOLOGIES AND ALLOW COMPANIES TO
standards, run certification programs
in this work how HDR and other
CREATE A GREATER PRESENCE TO ADVANCE
and execute promotional campaigns
enhancements get delivered to today's
A COMMON STANDARD.
aimed at ensuring success for their
best TVs and how to future proof your
technologies. Join us in Venetian Ballnext video product. The panel at CES
room Bellini 2005 from 4-6 PM on Thursday, January 7, 2016.
will be held Thursday, January 7 from 2:15-3:15 PM in LVCC.
It's open to all CES attendees with no additional registration
As the popularity of wearables grows, industry and consumrequired.
ers want greater accuracy and consistency in the data presented
to consumers by various brands. Join us on Friday, January 8,
9-10 AM in LVCC N259 to hear about "Counting on Consistency in Fitness Wearables." Drew Schiller, CTO and coStandardizing common platforms, performance
founder of Validic will moderate this panel to provide insight
measurement methods, interfaces and other aspects
into how CTA is working with manufacturers to develop perof consumer technology products helps to eliminate
formance standards so consumers can consistently track sleep,
redundancy, reduce time to market and foster innocalories, steps and heart rate across products.
vation. Participation in CTA standards activities is
Finally, join us on Friday, January 8, 11:30 AM-12:30 PM in
free for CTA members. Contact Veronica Lancaster,
LVCC N259 to hear a presentation from CTA's Mike Bergman,
vlancaster@CE.org, for information.
"Spectrum Musical Chairs and CE Devices." Carriers are considering expanding LTE into unlicensed spectrum used by Wi-Fi
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JANUARY/FEBRUARY 2016

I T I S I N N O VAT I O N

David Lees/Getty Images

onsumer technology companies understand the value
of standards and how fundamental they are to a
healthy industry. CTA has a robust standards development program accredited by the American National
Standards Institute (ANSI). At the 2015 CES, we highlighted
some CTA standards projects with our "Featured Standards"
conference panels including the Internet of Things, driving
safely with the CE industry and sleep monitoring with consumer gear. The sessions were so helpful in spreading the word
that we are "featuring" additional standards at CES 2016, and
gathering industry alliances together for a unique networking
event.

i3 - January/February 2016

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