i3 - January/February 2016 - 38
TALKING
A B O U T
T H E
F U T U R E
BY RO B E RT E . CA L E M
38
JANUARY/FEBRUARY 2016
What is a "futurist," and how far into the
future do you look?
Connelly: The future is uncertain, and despite
being known as a futurist, my role is not to predict
the future, but to remind people that no one can
predict the future. More technically my role is to
help the organization learn to expect the unexpected, challenging our notions about the status
quo and what might happen in terms of our strategy as things shift unexpectedly. I serve the entire
organization. There are people in the company who
want to know what the next 12 months look like,
the next five years, 10 years, even 20 years out-and
so the conversation varies according to who I'm
partnering with.
I T I S I N N O VAT I O N
PhotoviewPlus/Getty Images
M
arket and technology shifts aren't the only concerns automakers have when developing new vehicles. They also care
about geopolitics, environmental issues and social interactions. And because of long product development cycles, what
may happen in seven years is perhaps more important than what's
happening now.
So, three global automakers in particular-Ford, Daimler and
Volvo-have "futurists" on staff, helping to keep their entire organizations focused on the long view.
Recently, i3 gathered Sheryl Connelly, global consumer trends
and futuring manager, Ford Motor Co., Dearborn, MI; Aric Dromi,
futurologist, Volvo Cars, Gothenburg, Sweden; and Alexander
Mankowsky, futurist (future studies and ideation), Daimler AG, TK,
Germany together on a videoconference to explore their roles and
their visions. Here is a slightly edited portion of what they said:
http://www.ford.com
http://www.volvo.com
https://www.daimler.com/
i3 - January/February 2016
Table of Contents for the Digital Edition of i3 - January/February 2016
Contents
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