and smartphones, while just under 25 percent worry about health devices and connected consumer devices. "The greatest challenge to securing the IoT is that no entity is in charge of securing it," Russell adds. "Developers, manufacturers and consumers each have their roles to play. Smart companies will develop strategies that will deliver on their brand promises to consumers for an IoT that is, collectively, as smart and secure as the devices that comprise it." Bajarin of Creative Strategies agrees that the security issue poses a near-term hurdle for IoT. But he also insists that such issues tend to be ironed out as a technology progresses from a concept to widely used applications. "We are only at the beginning stages of adding Internet connections to billions of devices and objects," Bajarin says. "The ultimate goal of IoT is to connect and interconnect all types of items and devices and make them part of a broader ecosystem that is connected to the cloud. This would enable them to be used for actions and control and in theory, make our lives easier and richer." C TA . t e c h / i 3http://tiffen.com/ http://tiffen.com/ http://cta.tech/I3