i3 - July/August 2017 - 50

Business
C E S AS I A W R A P-U P

Tech Innovation at CES Asia 2017

lobal and regional brands alike joined with industry leaders,
investors and media from across Asia to experience the
wonder and energy of CES Asia 2017. The third annual CES
Asia concluded on June 9, surpassing last year's show in attendance and exhibit space, and reinforcing the event as the premier
showcase for the consumer technology industry in the Eastern
Hemisphere. Since its launch in 2015, CES Asia has doubled in
size as more than 450 exhibiting companies from 22 countries,
regions and territories exhibited across a show floor that covered
a record 40,000 net square meters. One of the fastest growing
technology tradeshows, the show also expanded from four exhibit
halls in the Shanghai New International Expo Centre (SNIEC) in
2016 to five this year. Additionally, the conference programming
and exhibition floor demonstrated to more than 35,000 attendees
how connected technology is improving our world.

"CES Asia 2017 rocked!" said Gary Shapiro,
president and CEO, CTA. "It was a five
senses experience with eye-popping stands
full of innovative products, enticing sounds
and immersive entertainment. It exuded
excitement and optimism.
"CES Asia attracts market leaders from
the entire tech ecosystem, from drones and
fashion, to sports and cars, to VR and AR,
to machine learning to connectivity and, of
course, self-driving cars. The packed show
floor was abuzz with "smarter everything,"
reflecting an era where technology is changing our world for the better. If it was tech
innovation in Asia, it was represented on
the show floor and in our conference sessions here this week.
"Only a decade ago, China technology
was primarily about manufacturing. This
year's CES Asia demonstrated that China is
also about world class innovation," continued Shapiro. "China has
adopted and enhanced
Le Vision
much of the old American
Pictures Keynote
success strategy of investPresentation
ment in infrastructure and
people. We saw at CES Asia innovation and
progress from exhibitors, including many
Chinese companies, in auto tech, connectivity, augmented and virtual reality, robotics,
drones, sports tech and more."
Large global brands and startups alike
were represented, with more than 75 exhibitors from 10 countries at Startup Park, the
home for entrepreneurs at CES Asia.

NEW FOR 2017
Expanded Self-Driving Experience
Innovative auto companies showcased the future
of vehicle tech and allowed attendees to experience
the technology firsthand.
* BMW exhibited a hands-on ride and drive experience
* Continental showcased groundbreaking
in-vehicle tech innovations
* Baidu's Intelligent Driving Group (IDG) demonstrated
Baidu Autonomous Driving technology

JULY/AUGUST 2017

Five Halls
of Exhibits
Expanded into
Hall N5 as the
show continues
to grow.

New Product Categories
* Augmented/Virtual Reality featured
26 exhibitors such as Carl Zeiss
and DreamWorld USA firsthand.
* Drones featured six exhibitors
including market leaders DJI
and Yuneec
* The Internet of Things (IoT)
category featured 10 excellent
exhibitors such as Garmin,
Tencent, Haier and JD.com

Entertainment,
Content & Tech
Intersect
Conference sessions
and a new partnership
with Shanghai International Film Festival
(SIFF) bolstered the
focus on entertainment
and content creation.

I T I S I N N O VAT I O N

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i3 - July/August 2017

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