i3 - May/June 2018 - 26
efficiency, but better is relative. It's always secondary to what the vehicle
can do for their lives and whether or not they can afford it, and so consumer
demand is definitely lagging" for EVs, says Stephanie Brinley, senior automotive analyst at IHS Markit in Southfield, MI. However, "no automaker wants
to look like they're behind" in addressing fuel efficiency and making the move
to electrification, she adds.
Other experts are more optimistic about the market's reaction to EVs.
"Certainly there is some degree of consumer demand, just based on the
fact that Tesla was able to garner half a million preorders for the Model 3
nearly two years before building one. And sales of EVs have been growing
globally at a pretty good pace. But the biggest single factor is regulatory
mandates, particularly in Europe and in China and to a lesser degree here
in the U.S. - mostly driven by California and the other nine states that are
following the California zero emission vehicle mandate," says Sam
Abuelsamid, senior analyst at Navigant Research.
Nevertheless, because relatively high prices are inhibiting demand for
pure EVs, automakers are now "trying to get the most cost effective technologies out there, so they get the biggest bang for the buck in terms of
improving fuel efficiency and reducing emissions," Abuelsamid says.
"That's why we're seeing more push on mild hybrid technologies - especially 48-volt mild hybrid, which is going to be the core of what a number
Audi rolled out the first 48-volt mild
hybrid, the SQ7 SUV, in Europe last year.
26
MAY/JUNE 2018
I T I S I N N O VAT I O N
Previous Page- Per Swantesson/Stocksy
government announced that it's working
on a plan to ban the production and sales
of internal combustion engine vehicles,
like the UK, France, Germany, India and
Norway - all of which aim to begin eliminating ICE vehicles no later than 2040.
Despite the Chinese government's
efforts, the populace isn't moved. The EIA
report says gasoline-powered sport utility
vehicle (SUV) sales in China surged 17
percent year-over-year last May, reaching
3.78 million vehicles sold year to date.
That compares with 136,000 BEV, PHEV
and fuel cell electric vehicles (FCEVs)
sold in the period, for a 7.8 percent yearover-year growth rate.
And sales of PEVs in the UK and France
have been as anemic as in China, accounting for less than two percent of new vehicle sales in all three countries, EIA says.
"Consumers like to have better fuel
i3 - May/June 2018
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