i3 - May/June 2018 - 52
Business
STATS A N D FACTS
The Changing
Mobile
Experience
Virtual reality quickly pivoted beyond gaming and entertainment
pursuits to find new use cases in the commercial and industrial sector.
Meanwhile, an emerging array of augmented reality apps on smartphones - fueled by app development kits - are providing the tools that
will ultimately refashion consumers' mobile experience into a heads-up
AR orientation. CTA market research recently took an in-depth look at
augmented, virtual and mixed reality technologies.
AR/VR HEADSETS
U.S. SHIPMENT VOLUMES
(THOUSANDS)
18,018
12,870
7,800
3,000
3,900
4,875
2016
2017
2018p
2019p 2020p
2021p
Source: CTA Market Research
CONSUMER AWARENESS
OF AR/VR TECHNOLOGIES
19%
6
32% 2% VR
47%
19
3 12
25
28
12
20
38
17
25
44
6
AR
50
6
Mixed Reality
38
64
Have experienced or used it
Familiar with it but never used it
Don't know
360ยบ pan
video content
Immersive spherical
video content
5
8
Have heard of it but not familiar with what it is
Never heard of, nor used
Source: CTA Market Research
CONSUMER INTENT TO USE
VR IN THE NEAR FUTURE
45%
In movies
40
In video games
Movie-related games,
trailers, promotions
35
31
In education
For shopping
For navigation
19
assistance
create and
7 To
share AR content
Source: CTA Market Research
CONSUMER INTENT TO USE AR
WITHIN THE NEXT TWO YEARS
42%
In video games
52
MAY/JUNE 2018
Movie-related games, trailers, promotions
41
For shopping
39
In movies
37
In education
36
For navigation assistance
36
To create and
share AR content
Source: CTA Market Research
17
I T I S I N N O VAT I O N
Microsoft HoloLens in mixed reality environment used with permission from Microsoft.
27
i3 - May/June 2018
Table of Contents for the Digital Edition of i3 - May/June 2018
Contents
i3 - May/June 2018 - Cover1
i3 - May/June 2018 - Cover2
i3 - May/June 2018 - Contents
i3 - May/June 2018 - 2
i3 - May/June 2018 - 3
i3 - May/June 2018 - 4
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i3 - May/June 2018 - 52
i3 - May/June 2018 - Cover3
i3 - May/June 2018 - Cover4
https://www.nxtbook.com/nxtbooks/manifest/i3_20210304
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https://www.nxtbook.com/nxtbooks/manifest/i3_20200102
https://www.nxtbook.com/nxtbooks/manifest/i3_20191112
https://www.nxtbook.com/nxtbooks/manifest/i3_20190910
https://www.nxtbook.com/nxtbooks/manifest/i3_20190708
https://www.nxtbook.com/nxtbooks/manifest/i3_20190506
https://www.nxtbook.com/nxtbooks/manifest/i3_20190304
https://www.nxtbook.com/nxtbooks/manifest/i3_20190102
https://www.nxtbook.com/nxtbooks/manifest/i3_20181112
https://www.nxtbook.com/nxtbooks/manifest/i3_20180910
https://www.nxtbook.com/nxtbooks/manifest/i3_20180708
https://www.nxtbook.com/nxtbooks/manifest/i3_20180506
https://www.nxtbook.com/nxtbooks/manifest/i3_20180304
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https://www.nxtbook.com/nxtbooks/manifest/i3_20160102
https://www.nxtbook.com/nxtbooks/manifest/i3_20160304
https://www.nxtbook.com/nxtbooks/manifest/i3_20160506
https://www.nxtbook.com/nxtbooks/manifest/i3_20160708
https://www.nxtbook.com/nxtbooks/manifest/i3_20170506
https://www.nxtbook.com/nxtbooks/manifest/i3_20170304
https://www.nxtbook.com/nxtbooks/manifest/i3_20170102
https://www.nxtbook.com/nxtbooks/manifest/i3_20161112
https://www.nxtbook.com/nxtbooks/manifest/i3_20160910
https://www.nxtbookmedia.com