i3 - September/October 2018 - 21

4. Handwriting
Recognition

9%

30%

2016

2022

5. Digital Instrument
Clusters

7%
2016

25%
2022

6. Head-Up
Displays

5%

20%

2016

2022

maker] considers to be necessary HMI versus not," he adds.
With Level 3 self-driving cars blossoming in the next few
years, "moments of autonomy are on the increase, creating new
opportunities for secondary and tertiary tasks, which could
mean a dial-down on the importance of driver distraction," says
Tim Smith, global auto and mobility lead at USTWO, based in
London, U.K. "The more autonomous it gets, the more the vehicle needs to communicate that it knows what it's doing, to instill
trust, that the vehicle is safe."
Smith points to newcomer EV brand BYTON - which debuted
at CES 2018 - as an example of an HMI that interacts differently
with the driver and the passengers in self-driving mode. "It's more
about the comfort of the journey" than the performance of the

7 TRENDS RESHAPING THE AUTO INDUSTRY
1. Revolutionizing HMI

5. Digital industry

2. Connected
car tech

6. Pay-per-use
distribution channels

3. Self-driving cars

7. Changing customer
structures

4. E-mobility

SOURCE: Future Automotive Industry Structure - FAST 2030, Oliver Wyman

Mercedes-Benz showcased
a plethora of controllers in
the new MBUX HMI that
debuted at CES this year.

C TA . t e c h / i 3

SEPTEMBER/OCTOBER 2018

21



http://www.CTA.tech

i3 - September/October 2018

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