i3 - January/February 2019 - 18

Retail:
he internet was created to share information, but it's e-commerce that fuels it. While
e-commerce sites still only account for about 12
percent of purchases, a converging world driven by
customer engagement and physical and online
data is now the holy grail of the new retail. At the
heart of the change are technologies powering new
customer experiences, data to help keep customers
satisfied and efficiencies in systems from inventory
management to a frictionless point of sale.
Traditional retail suffers from several problems
ripe for technology to help solve. How do you satisfy
your customers' individual taste, needs and styles
wherever and however they decide to shop?

T

"Frictionless" shopping, removing the pain points that
stop people from purchasing, is one of the most talked
about topics in retail. Notably, the new Amazon Go
stores opening in multiple metro regions around the
country allow shoppers who download an app to
meander through the store, pick up their purchases,
then check out without ever encountering a human
salesperson or cash register. Video cameras throughout the store identify and track customers, recording each product put into the cart.
When customers leave the store, their items are
billed automatically to their Amazon account. It's
been reported that Amazon's rival, Walmart,
announced a partnership with Microsoft to create a
similar store. Elsewhere, unattended shopping takes
other forms, including kiosks selling everything from
electronics to pizza and sushi. They use a combination of robotics, automated payments and data collection to deliver unique retail experiences.

A b8ta location
in Austin, Texas.
Shoppers can discover,
try and buy the latest
tech products.

Courtesy of b8ta

Frictionless Shopping



i3 - January/February 2019

Table of Contents for the Digital Edition of i3 - January/February 2019

Contents
i3 - January/February 2019 - Cover1
i3 - January/February 2019 - Cover2
i3 - January/February 2019 - Contents
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