i3 - January/February 2019 - 20

Clockwise from top: iStock/Getty Images, Courtesy of Ikea, Courtesy of AWear.

Cosmetics and furnishing stores are rising stars in the
use of augmented reality. Ikea Place lets customers use
AR to furnish their rooms before walking into the store.
Sephora's Virtual Artist was one of the first to let customers experiment in-store, trying on makeup using
augmented reality. There's a home app version as well.
While you'd think technology might make shopping
feel cold and impersonal, used correctly it personalizes
the experience. YouCam, the augmented reality makeup
app that's powered by artificial intelligence (AI), lets clients try on makeup on their mobile device and place an
online order with the company's beauty partners. The
startup Prose will whip up a personalized shampoo and
StitchFix curates your personal wardrobe based on algorithms it creates from you and other shoppers. Hi-Mirror,
a smart beauty mirror, promises to analyze a customer's
skin and then track changes over time, offering verifiable
proof that the cream you bought really got rid of those
wrinkle lines or dark circles under your eyes.

Marriages Made in Tech Heaven

The tech driving the magic more often than not comes
from partnerships. Lowes teamed up with Microsoft
Hololens to create "Holorooms" where users can design
their own kitchens in VR. InContext, a mixed reality
company, works with companies including Walmart and
Kellogg's using VR to do things like test product packaging on the store shelves and help with merchandising
displays before their customers do a buildout. Perch, an
interactive display technology, worked with Kate Spade
to allow customers to create a personalized handbag.
Avery Dennison is developing new materials for interactive display signage and smart tagged garments giving
retailers a new option for customer engagement.
Robots add to the customer delight/retailer data
factor, too. Softbank's Pepper Robot interacts with
guests, asking them everything from what ice cream
flavor they like to where they're flying. This data helps
create meaningful messaging and repeat customers.
Oshbot is working at Lowe's stores to find out what
the customers want and guides them to the shelf.
One of the freshest examples of gaming-infused

Tommy Hilfiger and
Awear have embedded
their clothing with chips.

One of the freshest examples of
gaming-infused shopping is the
partnership between Tommy Hilfiger and Awear."
20

JANUARY/FEBRUARY 2019

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i3 - January/February 2019

Table of Contents for the Digital Edition of i3 - January/February 2019

Contents
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i3 - January/February 2019 - Contents
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