i3 - January/February 2019 - 36
Alienware:
PC Gaming is in our DNA
he industry of competitive video gaming,
better known as esports, is big business,
largely driven by fan passion, novel forms of
engagement and monetization, and increasingly enormous cash prizes for the winning
players. The esports industry is also connecting with millennials and Gen Z audiences
in a fresh way that other traditional sports
leagues are not. Fans around the world tune in from a
variety of devices to watch online tournaments of their
favorite games, such as League of Legends (LoL), DOTA 2,
Counter Strike: Global Offensive (CS:GO), Overwatch, NBA
2K and many more.
Technology is enhancing sports entertainment, with new
advancements like watching a game through virtual reality
headsets or using digital video stitching to recreate a 360degree replay of the action on the field. Today, technology
also provides pro gamers with innovative new ways to train
and compete at their peak, while simultaneously giving their
fans an online platform for direct interaction back and forth
with the pros and other fans. Initially many questioned
investing in an industry built around watching others play
video games. But today, droves of gamers sell out huge
venues such as Madison Square Garden and Quicken Loans
Arena and collectively watch billions of hours of gameplay
videos every month, providing lucrative investment
opportunities for brands to engage a historically difficult-toreach audience.
According to CTA's Tracking Trends in Sports Technology:
A Sports Technology Market Outlook report, "Esports is
the ultimate flow sport-streaming nonstop for hours,
no commercial breaks, and constant fan interaction and
engagement. The model for creating esports content and
consuming it challenges ad models, communications tools
and digital rights. It's even changing the definition of 'sport.'"
The esports industry has reached a worldwide audience
of 380 million viewers, according to Statista. Even more
36
JANUARY/FEBRUARY 2019
PHOTOS COURTESY OF DELL
SPONSORED
impressive, global revenue is expected to break the $1 billion
mark in 2019.
Alienware, Dell's premium gaming brand, continues to
be a mainstay in the gaming and esports industry as its
hardware is relied upon to power developers and leagues
around the globe. For the last 20 years, Alienware has
been a leader in designing and engineering premium,
high-performance desktops, laptops and other PC gaming
hardware. Back in 2007, Alienware supported one of
the first major global esports tournament circuits, the
Championship Gaming Series, and has continued to support
and create exciting esports partnerships.
Alienware has partnered with esports organization Team
Liquid since 2012, forging a unique partnership that has
grown in scale and success for both brands as they enter an
exciting new year at the top of their game. But Alienware is not
just a hardware developer-they are gamers and esport fans.
I T I S I N N O VAT I O N
https://www.dell.com/en-us/gaming/alienware
https://www.teamliquidpro.com/
https://www.teamliquidpro.com/
http://www.CTA.tech/research
http://www.CTA.tech/research
i3 - January/February 2019
Table of Contents for the Digital Edition of i3 - January/February 2019
Contents
i3 - January/February 2019 - Cover1
i3 - January/February 2019 - Cover2
i3 - January/February 2019 - Contents
i3 - January/February 2019 - 2
i3 - January/February 2019 - 3
i3 - January/February 2019 - 4
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i3 - January/February 2019 - Cover3
i3 - January/February 2019 - Cover4
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