i3 - January/February 2019 - 93

By Steve Ewell

Business

CT R E P O RTS

Reaching An Untapped Market

ES 2019 is a showcase for many life-changing technologies.
The CTA Foundation, in its mission to link seniors and people
with disabilities with technologies to enhance their lives, is
focused on highlighting these technologies to ensure individuals can
identify the devices and apps that meet their needs.

By 2030, the U.S. population over age 65 will
reach more than 20 percent. The U.S. Census
also reports that in 2020 - for the first time -
the global population over 65 will be greater
than that under 65. That trend is continuing
with the population over 65 reaching double
the population under it by 2050. Along with
the sheer size of this market, there is incredible economic power behind this population.
AARP reported in 2016 the economic
impact of Americans over 50 is $7.6 trillion
including $5.6 trillion spending on consumer
goods and services. And despite the stereotype of older adults' light spending on

2019

Tech at CES 2019

CTA Foundation has partnered with CTA to
bring leaders from organizations representing
the aging and disability communities to CES.
These leaders come to CES to meet with exhibitors, provide feedback on what works and
where there are opportunities to address their
needs, and report back to their members about
the innovations on display.
The Accessibility Marketplace includes
many amazing technologies that enable people to work, live and play regardless of age or
ability. Technologies from vehicle tech to
smart homes, health and fitness to gaming,
enable people to live healthy and independent lives.
Companies like Lizn, Nuheara, Oticon and
Widex are addressing hearing loss. The
American Printing House for the Blind,
OrCam, Sensible Innovations and Vispero are
addressing vision loss. Whill and Tobii are
addressing mobility, along with a range of
companies implementing voice assistants and
voice control into their products. Telepresence
robotics companies like Suitable Technologies
C TA . t e c h / i 3

technology, the buying power of this population increases when the value proposition is
properly explained. In addition to the aging
population, the disability community represents a similar 15 percent of the population
and over one billion people worldwide. Yet
despite these large and growing numbers,
these markets are often overlooked.
We are looking for stories of how consumer
technologies are addressing the needs of people of all ages and abilities. Share your stories
by contacting Sewell@CTAFoundation.tech.
And join us as we help change the lives of millions of people: SupportCTAF.org.

and OhmniLabs, help address social isolation.
In Eureka Park, CES' dedicated startup space,
see new innovators from around the world,
including the five CTA Foundation accessibility
prize winners.
And, new this year is the CTA Foundation
pitch event sponsored by AARP to identify
technologies that bring people together and
fight isolation.

2019 CTA Events
CES Unveiled Las Vegas
January 6
Las Vegas, NV

CES® 2019
January 8-11
Las Vegas, NV

Digital Patriots Dinner
April 30
Washington, DC

CES on the Hill
May 1
Washington, DC

Technology & Standards
Spring Forum
May 13-16
San Francisco, CA

CES Asia
June 11-13

Shanghai New International
Expo Center
Shanghai, China

CEO Summit
June 23-26

Prague, Czech Republic

CES® 2020
January 7-10
Las Vegas, NV

CONTACT:
For more information
visit CTA.tech/events.

Support the CTA Foundation
Be recognized by the CTA Foundation at CES 2019 and other events

● Be highlighted on the CTA Foundation website and in materials
● Receive opportunities to engage in discussions about these technologies at
CES and other events

● Receive opportunities to engage in special research or service projects
● Gain access to staff subject matter experts and in the CTA Foundation network
● Ensure your resources make a true difference to communities in need
Support us at SupportCTAF.org
Follow us on Twitter @CTAFoundation, Facebook and LinkedIn.
Thank you for your support.

JANUARY/FEBRUARY 2019

http://www.SupportCTAF.org http://www.CES.tech http://www.CTA.tech/events http://www.SupportCTAF.org http://www.Twitter.com/CTAFoundation https://www.cta.tech/

i3 - January/February 2019

Table of Contents for the Digital Edition of i3 - January/February 2019