i3 - March/April 2019 - 38

Policy

By Caitlin Cline

FAC E S O F I N N OVAT I O N

Dr. Amy Serin
and Vicki Mayo,
Co-Founders of
TouchPoint

icki Mayo started her
first business at age 14
and sold it by age 17.
With six companies under her
belt, she's no stranger to entrepreneurship and growing businesses from launch to sale.
TouchPoint Solution, based out
of Arizona, is Mayo's latest
endeavor and was born out of a
chance meeting with leading
clinical neuropsychologist, Dr.
Amy Serin in 2015.

Dr. Serin - who is the co-founder and
chief science officer of TouchPoint -
created BLAST (Bilateral Alternating
Stimulation Tactile) a stress reducing,
patent-pending technology. By teaming
up with Mayo, the two were able to
make stress-reduction simple - in the
past year alone TouchPoints were used
more than one million times.
Stress is something Americans know
all too well - a 2017 Gallup poll found
eight in ten Americans encounter
stress in their daily lives, with 44 percent experiencing daily stress frequently. Prolonged stress can lead to
a range of serious health issues such
as heart problems, autoimmune disease or diabetes.

Reducing Stress

But, Mayo is a problem solver and
knew TouchPoint could be the answer.
38

MARCH/APRIL 2019

At CES, attendees
lined up for realtime electroencephalogram
(EEG) scans that
illustrated the
impact TouchPoint
has on the brain.
"What we're offering to people is the
ability to de-stress at the touch of a button. We're not going to cure everybody's
problems, but, we're giving access to
this incredible tool that - combined
with a holistic lifestyle and the desire to
want to live a more stress-free and
mindful kind of lifestyle - is the gateway to help you get there," says Mayo.
TouchPoint is made up of two separate BLAST-powered wearables which
work by being placed on opposite sides

of the body. Together, they transmit
rhythmic, haptic vibrations and can
reduce stress by up to 70 percent in
30 seconds.
"We just released a triple blind placebo-controlled trial showing that
TouchPoints actually reduce your cortisol levels, which is huge. It's a game
changer," says Mayo. At CES, attendees
lined up for real-time electroencephalogram (EEG) scans that illustrated
the impact TouchPoint has on the
brain. "We have a huge waitlist every
year because people want to see it,"
says Mayo.
TouchPoint Solution was founded on
the principles of giving back and helping others. Knowing how life-changing
their technology is, Dr. Serin and Mayo
actively work to ensure it's accessible to
all. "We tried to make sure our technology was affordable but, we know there
are still cases where the price is out of
reach. We have a scholarship program
where people can fill out an application on our website to get a set of
TouchPoints for free. It's based off
financial need," says Mayo. The company also works with the Boys & Girls
Clubs of America to get TouchPoint in
all the clubs in Arizona.

A Tech Focus

Mayo, who was raised in Sedona, AZ,
believes the state is the perfect hub for
the tech industry. "When people think
of startups they think of Silicon Valley
and some of the up and coming areas
where there is a vibrant startup community and a lot of entrepreneurs
doing really good work. I think
Arizona is at the top of that," says
Mayo. "We've got such a great influx of
incredible talent."
Since their first successful Kickstarter campaign in 2016 - where
they raised over $75,000 - their business has continued to boom.
TouchPoint is now available in the
U.S., European Union and Australia,
with hopes to expand distribution to
eight additional countries bringing
TouchPoint to retail fronts.
I T I S I N N O VAT I O N

https://thetouchpointsolution.com/

i3 - March/April 2019

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