i3 - July/August 2019 - 8
Tech
By Cindy Loffler Stevens
I N N OVATO R
New Age
Electronics
President
Fred Towns
N
ew Age Electronics has a unique position in the consumer tech industry. It sits at the cross section of manufacturers and retailers with a bird's eye view of the
latest trends on both sides of the equation. Leading
this top distributor is Fred Towns, the long-time consumer tech executive who has been president of New
Age Electronics Inc. and Jack of All Games at SYNNEX
Corp. since 2011. Previously he held various executive positions with
the company and was responsible for sales, marketing and operations
supporting distribution, logistics and product recovery. He also ran the
company's web-based training tools and e-commerce initiatives to better
support vendors and retailers within the consumer technology channel.
Towns worked to expand distribution partnerships with Kodak and
Panasonic, signing contracts with other vendors such as Sharp and
Samsung. He has creatively designed and implemented new channel
strategies, including executing dealer agreements polices, converting
small direct dealers to distribution partners and creating online programs for internal and external training. New Age Electronics is also
known for its Retail Dealer Summit, a two-day event that includes
product showcases, educational sessions, keynote speakers, networking opportunities with top retailers and vendors, and presentations
by industry experts. Prior to that, he was SVP with Panasonic, joining
the tech giant in 1984.
He serves as vice chair, along with IBM's Bridget Karlin, of CTA's
Executive Board. He also continues to serve on CTA's Board of
Industry Leaders. In addition, he is dinner chair of the AntiDefamation League. Beyond technology, Towns is also a talented musician. He has played guitar with Don Felder from the Eagles at CES in
2014 and is also a former disc jockey who performed across Maryland
and Washington, D.C. He says his love of music led him to the consumer technology industry and that his children keep him exposed to
the most current music. i3 recently sat down with Towns as he looked
into his proverbial crystal ball to share his optimistic views on 8K and
5G, and what product categories will be hot for this holiday season.
8
JULY/AUGUST 2019
I T I S I N N O VAT I O N
https://www.synnexcorp.com/newageelectronics/
https://www.synnexcorp.com/newageelectronics/
i3 - July/August 2019
Table of Contents for the Digital Edition of i3 - July/August 2019
Contents
i3 - July/August 2019 - Cover1
i3 - July/August 2019 - Cover2
i3 - July/August 2019 - Contents
i3 - July/August 2019 - 2
i3 - July/August 2019 - 3
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