Business 47% STATS A N D FACTS 60% Staying Healthy at Home 41% Say healthy home tech is too expensive for their family Would like to improve the health of their home but don't know where to start Agree healthy home tech products are expensive gadgets Technologies and products that promote health and wellness at home are appealing to a large segment of the population according to CTA's Healthy Home Technologies study (October 2020). Although some Agree healthy home energy-efficient and environmenttech can dramatisensing healthy home solutions cally improve the health of their home have been around for years, there are opportunities to increase ownership in the areas of cleaning, energy management and home comfort solutions. What's HIGH INTEREST IN AFFORDABLY more, even after the threat of COVID-19 IMPROVING HOME HEALTH, BUT eventually subsides, opportunities for cleaner CONSUMERS ARE NOT SURE home solutions will continue to grow. The WHERE TO START greatest growth areas appear to be in security, communication, water and fitness solutions. 55% Level of Concern About PHW and COVID-19 Home Health Solutions - Bottom Seven Owned Room for Ownership Growth in Cleaning, Energy and Comfort Solutions 18% Home comfort 35% 16% Cleaning 39% 24% 18% Not too concerned 12% Lighting 26% 12% Energy management Sleep Personal Health and Wellness (PHW) 12% Green/nature Sound 63% Want to improve health of their home 26% 22% Slightly concerned 9% 23% 8% 7% Not at all concerned 25% Extremely concerned 28% Somewhat concerned 21% Home Health Solutions - Top Seven Owned Air Quality Solutions Are Top Owned Healthy Home Products 39% Air quality 44% Water quality 43 30% Personal hygiene 38% 29% Fitness 39% 27% Security Cooking/food Communication COVID-19 33% 12% Not too concerned 17% Slightly concerned 41% 27% 32% 22% 6% Not at all concerned 36% Extremely concerned 29% Somewhat concerned 34% Source: CTA Market Research 48 JANUARY/FEBRUARY 2021 i3_0121_48_Business_StatsAndFacts.indd 48 I T I S I N N O VAT I O N 12/9/20 3:30 PMhttps://bit.ly/2K3Fi3w https://cta.tech/Resources/Research