i3 - March/April 2021 - 22

THE ALL-DIGITAL

CES
2021
MAKES HISTORY
rom the latest innovations for the home and entertainment, to advances in 5G, vehicle technology, artificial intelligence (AI) and digital health, the technologies unveiled at CES 2021
point to a bright future. In mid-January, the first-ever, all-digital CES® 2021 made history as the
largest digital tech event. Owned and produced by CTA, CES 2021 featured product launches from
startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood
and more than 100 hours of conference programming. The future of entertainment was also reimagined with a special event featuring Ryan Seacrest and music superstars Billie Eilish and Dua
Lipa, discussing how tech has created a more immersive fan experience.
CES 2021 kicked off Jan. 11 with Media Day, featuring 19 press conferences focused on
innovation. Also, almost 2000 companies launched products, including nearly 700 startups
from 37 countries. Exhibiting companies included tech giants, like Intel, LG Electronics,
Panasonic, Samsung Electronics and Sony, as well as non-traditional tech companies like
AARP, Bridgestone, Caterpillar, Indy Autonomous Challenge, John Deere, L'Oréal, Moen
and Procter & Gamble. New companies exhibiting at CES 2021 included ASUS,
BioIntelliSense, Bose, Sono Motors and Volvo Penta.

VIEW FROM THE TOP

Industry leaders took to the keynote stage
to share their insights:
● Verizon: Hans Vestberg, chairman and
CEO of Verizon, demonstrated the
immersive 5G experience across sports,
education and live music, and announced
partnerships with the NFL, UPS, Live
Nation Clubs and Theaters, The Met and
the Smithsonian.
● General Motors: Mary Barra, chairman and CEO of General Motors (GM),
launched new product lines, including
the Cadillac eVTOL, a concept air taxi;
and a new business unit devoted to electrifying the goods delivery market.
● AMD: Dr. Lisa Su, president and CEO
of AMD, revealed the new Ryzen 5000
series mobile processors with two
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MARCH/APRIL 2021

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categories - the H-series, for gaming and
content creation laptops, and the U-series,
for ultraportable notebooks.
● Best Buy: Corie Barry, CEO of Best
Buy, shared how the company shifted
during the pandemic and put customers
in control of buying from home, curbside
or in person.
● Future Trends: Michael Miebach,
CEO of Mastercard, and Julie Sweet, CEO
of Accenture, predicted tech trends over
the next decade.
● Walmart: Doug McMillon, CEO of
Walmart, discussed ways 5G, AI and
robotics will change the business and the
company's commitment to diversity and
inclusion.
● Microsoft: Brad Smith, president of
Microsoft, gave his vision on ensuring
I T I S I N N O VAT I O N

3/11/21 12:35 PM

http://CES.tech

i3 - March/April 2021

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