i3 - March/April 2021 - 37
By Rick Kowalski
Business
BY T H E N U M B E RS
Tech From CES will Drive Growth
L
ast year was one of the most tumultuous years in the
consumer technology industry's history, but the versatility and agility of its products and services helped the
industry continue to grow. Computing products (to help with
telework and remote education) and anything related to home
entertainment enjoyed growth. As vaccines help bring the
pandemic under control, tech products that suffered
from lockdowns in 2020 will recover. Meanwhile, new
technologies that appeared at CES 2021 will start
building market momentum.
people identify health conditions and
manage chronic conditions. These
devices will generate $845 million in
2021, up 34% over last year. Devices like
AirPop's Active+ Mask, disinfectant technologies like Targus' anti-microbial backpack and UV-C lights, and touchless
technologies also demonstrated
the industry's ability to battle
COVID-19 transmissions.
There was no shortage of
robots at CES, with 232
exhibitors showing off their
automations. Robots are
gaming software spending
getting better at navigating
will reach $46.5 billion this
our homes and identifying
year, up 8%.
objects making for more useful
The Promise of Tech
AirPop's Active+ personal companions.
Mask
Shipments of robotic vacuums,
The CES 2021 keynote from Hans
floor washers and lawnmowers
Vestberg, CEO of Verizon, highwill increase 13% to 4.6 million in 2021.
lighted the potential of 5G technology.
CES also featured numerous smart
The next generation in wireless technolhome enhancements. Companies such
ogy is being used to improve education,
as Kohler, Moen, LG and Samsung
smart cities and NFL stadiums as the
announced everything from smart applinetwork expands. As economic activity
ances to smart showers and bathtubs.
picks up in 2021, and more 5G handsets
Other companies expanded their offerhit the shelves, smartphones will benefit
ings to include security, lighting and
from pent up demand and excitement
energy management devices that help
for next generation wireless technology.
around the home. Smart home products
This year, 161 million smartphones will
will generate $15 billion in revenues in
ship, up 4% from 2020, and 42% of
2021, up 3% over 2020.
those handsets will be 5G-enabled.
Despite the health crisis, innovation is
Products like Bosch's Hemoglobin
continuing to drive industry growth and
Monitor and Omron's VitalSight service
it will make 2021 yet another exciting
put the spotlight on connected health
year in consumer tech.
monitoring devices, which can help
Computing components and PCs were
huge at CES this year, highlighting their
importance during the pandemic. Intel and
AMD announced new processors and
GPUs showed that the race for more processing power is a key factor in technological innovation. Laptops, which did
especially well in 2020, stand to benefit
from the new chips. Although laptop revenues will decline 2% to $38.4 billion in
2021, revenues will remain well above 2019
levels for CTA's five-year forecast window.
Gaming PCs will benefit greatly from
the latest processors, but a new generation
of home consoles on the market will also
help gaming hit high scores in 2021. Many
households have turned to gaming as a
means of entertainment and a way to connect with friends and family. Home console revenues are expected to rise 21% to
$5.3 billion this year, with gaming
remaining popular in the first half as the
pandemic lingers. More impressively,
Home Robots
Smartphones: 5G vs. Non-5G
Shipments to U.S. Dealers (Millions)
Shipments to U.S. Dealers (Millions)
4.1
Courtesy of AirPop
3.2
167.9
4.6
169.4
162.6
154.0
160.9
3.5
2.1
11%
2017
2018
2019
2020
2021
2017
2018
2019
2020
42%
5G
Enabled
2021
Source: CTA Market Research
C TA . t e c h / i 3
i3_0321_37_Business_ByTheNumbers.indd 37
MARCH/APRIL 2021
37
3/11/21 12:42 PM
https://cta.tech/Resources/Research
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i3 - March/April 2021
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