Central Carolina HEALTH - Spring 2012 - (Page 3)

WHAT’S NEW Think Pink Campaign Recognized C entral Carolina Hospital recently won three Wallie awards from the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). Earning a gold in the billboard category, a silver in the mixed media campaign category and a silver in the consumer trade publication campaign category, CCH’s Think Pink breast cancer awareness campaign brought the hospital its ﬁrst nod from the society. The mixed media campaign featured the hospital’s TV commercial and YouTube video, as well as the BreastNavigator.com website, while the consumer trade publication campaign featured the Think Pink print ads. CHPRMS recognizes excellence in healthcare marketing from hospitals and healthcare organizations across North Carolina and South Carolina. More than 300 entries were received, and only 71 awards were given. TABLE OF CONTENTS FEATURES After years of recurring strep throat, one local boy is back to enjoying his favorite things. 6 9 bouncing back welcome to the network Meet three physicians who have joined CCH’s Primary Care Network and two now in the Women’s Care Network. 10 ICONS TO HELP YOU NAVIGATE These icons indicate bonus resources (such as interactive tools, videos, downloads and phone support) to enhance your health. no stone unturned A procedure called lithotripsy helps one man find a life without kidney stones. 14 2 4 make the right call central carolina health Chief Executive Officer: Doug Doris Chief Nursing Officer: Ursula Lawrence Editors: Media Partners Inc. Cover Photo: McKenzie Photography Contributing Photography: Amy Smith Photography DWA Photography Jimmy Haire Photography McKenzie Photography Contributing Writer: Stuart Byham Senior Content Editor: Kathryn Stewart Art Director: Kay Morrow Senior Production Manager: Laura Marlowe EVP/Chief Creative Officer: Beth Tomkiw Production Technology Director: Mary Winters Imaging Specialist: Dane Nordine Central Carolina HEALTH is published four times annually by McMurry, 1010 E. Missouri Ave., Phoenix, AZ 85014. Volume 17, Number 2 © 2012 McMurry. The material in Central Carolina HEALTH is not intended for diagnosing or prescribing. Consult your physician before under taking any form of medical treatment or adopting any exercise program or dietary guidelines. For permission to reprint any portion of this magazine, call 888-626-8779. If you wish to be removed from the mailing list, please tear off the shipping label and mail it to Remove Me, P.O. Box 17910, Phoenix, AZ 85011 or go to www.acd. mcmurry.com. How to handle yourself—and possibly save a life—in any medical emergency. DEPARTMENTS FROM THE CEO HEALTH BEAT 12 HEART SMART http://www.BreastNavigator.com http://www.acd.mcmurry.com http://www.acd.mcmurry.com

Table of Contents for the Digital Edition of Central Carolina HEALTH - Spring 2012

Central Carolina Health - Spring 2012
From the CEO
Health Beat
Bouncing Back
Welcome to the Network
No Stone Unturned
Heart Smart
Make the Right Call

Central Carolina HEALTH - Spring 2012