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provides a 30-year non-prorated warranty on the materials and a 15-year finish warranty on products with ColorPlus Technology. “In the multifamily and commercial markets,” says Martisauski, “that translates into great peace of mind for developers and owners.”

James Hardie durability, the HZ10 was engineered for hurricane-force winds and salty sea air of the coast or the brutal, heat and high humidity of the Deep South.

Full-Circle Customer Service
James Hardie brings a lot more than just its products to the marketplace. In 2009, the company started James Hardie Commercial, which provides sales and marketing support, design assistance and installation instruction

Predictable Maintenance Cycles
Exterior maintenance, especially painting, can be a big expense for multifamily and commercial owners. James Hardie products incorporate two technologies to minimize exterior maintenance costs. ColorPlus Technology is a baked-on, factory-applied paint finish available in a wide range of colors. The paint formula took more than four years to develop, but it has resulted in a durable, low-maintenance finish that lasts up to two-times longer, has 30 percent better fade resistance and adheres up to 400 percent better than any other paint available. “From a budgeting standpoint, owners can count on very predictable repaint cycles with ColorPlus Technology,” says Martisauski. If an owner or developer chooses to apply paint onsite, fiber cement siding still offers many advantages. “You can paint it, and it holds paint longer, which gives us flexibility to provide jurisdictions with options for how a building will look,” says TCR’s Dunathan. Further enhancing the performance and durability of James Hardie products is the company’s HardieZone technology. James Hardie is the first building products manufacturer to engineer its products for specific climates. The HardieZone System is based on the eight individual climatic variables that primarily affect longterm performance of siding. Though different, the company found variables in certain regions, allowing for two distinct product lines. The HZ5 product line was engineered for climates with freezing temperature variations, snow and ice. Delivering legendary

has invested heavily in field personnel to work with developers. “We employ installation specialists, who work with developers’ crews on site,” says Martisauski. “They show them how to handle the product, how to cut it properly and how to install it. They work with the crews to improve their efficiency throughout the entire process.” This combination of full-circle customer service and superior products has led to tremendous market acceptance.

At projects such as Reston Town Center in Reston, Va., Trammell Crow Residential uses James Hardie fiber cement siding because of its superior fire rating, warranty and aesthetics.

to multifamily and commercial architects, developers and owners. “We’re a full-service organization,” says Martisauski. “We work with the architects to make sure they understand the specifications, with the developers to ensure that they’re using best practices and with the owners from pre-project planning until long after completion.” James Hardie also has developed a Web site solely for commercial and multifamily builders. On www.jameshardiecommercial.com, architects, developers and owners can view applications of the products, see installation instructions and receive online support through live chat. Because fiber cement siding is a relatively new product in the multifamily and commercial markets, James Hardie

“It’s really been great,” says Martisauski. “One of the things we’ve heard from clients, over and over again, is that they wish we’d entered the market years earlier.” Leveraging more than 100 years of James Hardie’s international experience and success, James Hardie Commercial serves the needs of U.S. multifamily and commercial architects and builders by providing world-class support and a range of services to help improve quality, reduce costs and ensure Best Practice installations. For more information about James Hardie Commercial Products, contact a sales representative at (888) 842-7343, by e-mail at inside.sales@jameshardie.com or visit www.jameshardiecommercial.com/ cmspotlight.shtml.

http://www.jameshardiecommercial.com http://www.jameshardiecommercial.com/cmspotlight.shtml http://www.jameshardiecommercial.com/cmspotlight.shtml

Condo Media - June 2010

Table of Contents for the Digital Edition of Condo Media - June 2010