WHAT'S IN A NAME? BY KATHERINE G. BRADY, ESQ. CONDOMINIUM BOARDS AND MANAGERS play an important role in preserving and increasing property values. Most often, we think about this in terms of providing responsible building, facilities, and asset management. Not to be overlooked is managing the brand and good name of the association in order to protect, enhance, and distinguish its status and reputation and to prevent damage by disgruntled community members or competitors. RAND November 2021 CONDOMEDIA 31