Condo Media - November 2021 - 34

KEEPING YOUR ASSOCIATION ON-BRAND
WORDS OF CAUTION ON
WEBSITES AND SOCIAL MEDIA
Websites and social media can be
great tools for communicating with owners
and a part of the effort to brand an
association to the community at large.
There are, however, important considerations
for running websites and social
media that should be addressed before
launching and administering them. It is
important that you will be able to keep
content updated and current. Stale
content and an incomplete buildout
can project a negative image about the
management of the association.
It is also important to keep separate
what is primarily showcasing content
for the public from content that is for
association business and intended
for residents only. If a portion of the
website is for resident business only,
it should be restricted. Associations
can develop public-facing web content
and another part of the website that is
accessible by owners with a password.
In addition to separating website
function, it is also very important to
have a policy concerning content
of the website and on social media.
We recommend associations adopt
a clear, written website and social
media policy that prohibits inappropriate
content, identifi es who will be
responsible to manage and monitor
the web presence, and reserves the
right to remove offending content.
In general, the goal of the website and
social media is to distribute information
about the community and the
community offerings such as meetings,
notices, announcements, updates, and
event information. This is not a space
to distribute and post confi dential
and personal information; political
opinion; abusive, threatening, obscene,
discriminatory, offensive, or defamatory
statements; advertisements/third
party solicitations; photographs of children
without parent/guardian consent;
and copyrighted materials/images.
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34 CONDOMEDIA November 2021
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978-452-7708
The goal is for the website and social
media to engage residents and potential
residents in a positive manner.
It should build up the community,
but as with all things online, there
are risks if not properly managed
and proper protocols put in place.
This may also speak to the selection
of what platforms to use to communicate.
Different social media platforms
have different security policies, policies
on posting, and ability to remove
posts. Associations should review
what platforms are appropriate for
them. Finally, associations should
be clear about who is responsible for
the management and administration
of the association's website and/or
social media.
■ KATHERINE G. BRADY, ESQ.
IS AN ASSOCIATE WITH THE
LAW FIRM MORIARTY TROYER &
MALLOY LLC
Condo Media - November 2021

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