AAIA Factbook 2010 - (Page 26)

ConsuMer ProfIle This section provides insight into the demographics of the Do-It-Yourself (DIY) consumer who purchases aftermarket parts and components for the purpose of performing maintenance and repairs to his vehicle. The following is a breakdown of their gender, age, education, occupation, income, household size, miles driven, vehicle type, average amount spent on vehicle and average vehicle age. DIy Consumer and vehicle Demographics by Channel, 2008 (Percent of DIyers by Channel) Auto Parts Stores Buyer Gender Male Female Buyer Age 18 - 24 Years 25 - 34 Years 35 - 44 Years 45 - 54 Years 55 - 64 Years 65 Years and Older Buyer Education Some College or Less College Graduate Buyer Occupation White Collar Blue Collar Student Other Household Income Less than $25,000 $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 or More Household Size One Person Two People Three People Four or More People Total Miles on Vehicle 0 - 50,000 Miles 50,001 - 100,000 Miles 100,001 - 150,000 Miles 150,001 or More Miles Note: Source: Mass Merchants Miles Driven in Past 12 Months Less than 5,000 Miles 5,000 - 9,999 Miles 10,000 - 14,999 Miles 15,000 - 19,999 Miles 20,000 or More Miles Vehicle Type Car Truck SUV Minivan or Van Other Total Amount Spent on Vehicle in Past Year $0 - $100 $101 - $300 $301 - $500 $501 - $700 $701 - $900 $901 - $1,100 $1,101 - $1,300 $1,301 - $1,500 $1,501 or More Vehicle Age 0 - 3 Years 4 - 7 Years 8 - 10 Years 11 - 14 Years 15 Years or More Auto Parts Stores Mass Merchants 72.8% 27.2% 60.8% 39.2% 7.3% 19.0% 21.7% 26.3% 15.8% 9.9% 7.6% 16.9% 20.9% 25.9% 17.3% 11.4% 25.6% 26.4% 27.3% 10.8% 9.9% 24.3% 26.4% 26.9% 11.5% 10.9% 78.5% 21.5% 79.7% 20.3% 51.6% 19.9% 18.5% 8.5% 1.4% 51.9% 18.5% 19.1% 9.2% 1.3% 42.9% 24.2% 4.9% 28.0% 39.8% 22.5% 5.7% 32.0% 15.8% 28.2% 21.6% 13.4% 21.0% 17.8% 29.5% 23.1% 12.6% 17.0% 13.1% 27.8% 17.9% 12.3% 6.0% 9.7% 3.1% 2.7% 7.3% 16.0% 27.7% 18.2% 12.0% 5.7% 7.9% 2.9% 3.0% 6.6% 10.8% 30.6% 22.3% 36.3% 11.0% 34.2% 20.6% 34.2% 13.9% 25.8% 20.4% 19.7% 17.8% 19.0% 26.3% 21.0% 18.4% 14.2% 17.5% 29.7% 31.3% 21.5% 21.4% 29.3% 28.1% 21.1% Percentages may not sum to 100 percent due to rounding. The NPD Group/NPD Automotive/Car Care Trac (Dec-08). Copyright 2009. The NPD Group, Inc. All Rights Reserved. This report and all information contained herein is the property of The NPD Group, Inc. Reproduction in whole or in part is prohibited without written permission of The NPD Group, Inc., www.npd.com 26 2 0 1 0 d i g i t a l a f t e r ma rk et f a ctb o o k c op y r i g h t © 2 0 0 9 a uto mo ti ve a f terma rk et i ndustry associat ion http://pages.nxtbook.com/nxtbooks/mercury/aaiafactbook2010/docs/Page_26_Consumer_Profile.xls

Table of Contents for the Digital Edition of AAIA Factbook 2010

AAIA Factbook 2010
Contents
Economic and Financial Indicators
Key Economic Indicators
Aftermarket Employment
Technician Employment and Wages
Aftermarket Mergers and Acquisitions
Financial Profiles of Selected Aftermarket Companies
U S Motor Vehicle Aftermarket
Channel Forecast Model
Census Review and Forecast Assumptions
U.S. Motor Vehicle Aftermarket
Size of the Automotive Aftermarket
Aftermarket Sales by Distribution Channel
Aftermarket Service and Retail Channels
Program Distribution Summary
Automotive Aftermarket
Consumer Profile
Sales of Replacement Tires
Replacement Rates for Motor Vehicle Parts and Jobs
Accessories
Aftermarket Accessories
Chemicals and Fluids
Automotive Chemicals and Fluids
Aftermarket Segments
Medium and Heavy Duty Truck Aftermarket
Paint, Body and Equipment Aftermarket
Tool and Equipment Aftermarket
Vehicle Sales, Usage and Registrations
U.S. Motor Vehicle Sales
Top 10 Light Vehicle Sales
U.S. Motor Vehicle Population
Hybrid Vehicles
Vehicle Operating Costs
Gasoline Affordability and Vehicle Miles Traveled
State Summary Statistics
State Summary Statistics
Global Aftermarket
Global Economic and Automotive Data
Global Vehicle Registrations
Canadian Aftermarket
Mexican Aftermarket
Chinese Aftermarket
Glossary and Reference
Glossary of Aftermarket Terms
NAICS Definitions
Aftermarket Data Resources
Aftermarket Data Resources
AAIA Market Research
AAIA Market Research
AAIA – Lang Market Comparison
Harmonization of Aftermarket Industry Data

AAIA Factbook 2010