AAIA Factbook 2010 - (Page 32)

afTerMarkeT aCCessorIes Accessories can enhance the functionality, luxury or styling of a vehicle’s design. There are a variety of options for consumers to choose from when electing to accessorize their vehicle. In 2008, the most commonly installed accessory on a vehicle was rear window defrosters, indicated by more than four-fifths (82.0 percent) of consumers. The next most common accessories were one-touch up/down windows (81.0 percent), carpeted floor mats (74.3 percent) and anti-theft security systems (68.2 percent). Consumers are often willing to pay varying costs for the accessories for their vehicles. In 2008, one of the most expensive luxury features that consumers were willing to pay for was four wheel drive ($660.81). The next most expensive enhancements included custom paint jobs/pin-stripping/decals ($467.79) and leather seats and interior trim ($430.27). selected aftermarket accessories % Vehicles Installed 2007 Anti-Theft Features Anti-Theft Security System Spare Tire Lock (Pickup or SUV) Airbag Anti-Theft Bolt Stolen Vehicle Tracking Device (Lojack) Radar Detector Radar Jammer Audio System “Brand Name” Speakers “Brand Name” Radio/Tape Player/CD Player AM-FM Radio With Tape Player and CD Changer High Power Speakers Satellite Radio (XM or Sirius): Permanent Satellite Radio (XM or Sirius): Plug and Play Multimedia: Multi-channel Audio, DVD Ipod/MP3 Player/WMA Integration Kit Body Styling Chrome Grille Chrome Exhaust Tip Rear Wing/Deck Spoiler Upgraded Exterior Emblems and Trim Molded Running Boards Custom Paint Job, Pin-Stripping, Decals Colored Brakes Cold Weather Rear Window Defroster Engine Block Heater Battery Blanket/Warmer Covers Retractable Cargo Area Cover Upgraded License Plate Frames Seat Covers Vehicle Cover (Soft Material) Front End Mask/Cover Source: Average Price Willing to Pay 2007 $229.54 $62.49 $82.68 $224.45 $128.08 $153.51 $181.94 $205.50 $197.61 $153.86 $160.24 $131.23 $222.57 $92.97 $208.33 $72.37 $187.66 $174.25 $186.18 $479.36 $126.94 $96.40 $99.88 $73.82 $85.99 $32.35 $81.40 $101.24 $96.69 2008 $221.47 $60.03 $88.93 $224.34 $127.52 $148.97 $172.34 $195.09 $201.97 $148.85 $149.56 $124.77 $199.49 $87.46 $217.61 $78.73 $189.58 $160.64 $180.43 $467.79 $125.48 $95.07 $107.74 $79.99 $91.92 $43.99 $84.00 $102.95 $89.86 % Change 2007/2008 -3.5% -3.9% 7.6% 0.0% -0.4% -3.0% -5.3% -5.1% 2.2% -3.3% -6.7% -4.9% -10.4% -5.9% 4.5% 8.8% 1.0% -7.8% -3.1% -2.4% -1.2% -1.4% 7.9% 8.4% 6.9% 36.0% 3.2% 1.7% -7.1% 2008 68.2 13.8 9.1 9.1 4.9 1.8 29.1 24.9 16.2 19.3 25.6 6.3 4.9 12.3 30.6 21.4 16.2 14.3 9.3 7.7 2.3 82.0 5.3 3.2 10.6 9.2 4.8 3.0 2.5 67.6 14.6 8.8 9.0 4.9 1.7 27.4 23.9 18.3 18.2 18.9 6.2 4.9 7.8 30.3 19.0 16.4 14.7 9.8 8.2 2.2 82.8 5.7 3.2 11.1 8.4 5.0 3.1 2.6 IMR Inc. (www.AutomotiveResearch.com) Continuing Consumer Auto Maintenance Tracking Study. Copyright 2009, IMR Inc. All Rights Reserved. This report and all information contained herein is the property of IMR Inc. Reproduction in whole or in part is prohibited without written permission of IMR Inc. 32 2 0 1 0 d i g i t a l a f t e r ma rk et f a ctb o o k c op y r i g h t © 2 0 0 9 a uto mo ti ve a f terma rk et i ndustry associat ion http://pages.nxtbook.com/nxtbooks/mercury/aaiafactbook2010/docs/Page_32-34_Aftermarket_Accessories.xls http://www.AutomotiveResearch.com

Table of Contents for the Digital Edition of AAIA Factbook 2010

AAIA Factbook 2010
Contents
Economic and Financial Indicators
Key Economic Indicators
Aftermarket Employment
Technician Employment and Wages
Aftermarket Mergers and Acquisitions
Financial Profiles of Selected Aftermarket Companies
U S Motor Vehicle Aftermarket
Channel Forecast Model
Census Review and Forecast Assumptions
U.S. Motor Vehicle Aftermarket
Size of the Automotive Aftermarket
Aftermarket Sales by Distribution Channel
Aftermarket Service and Retail Channels
Program Distribution Summary
Automotive Aftermarket
Consumer Profile
Sales of Replacement Tires
Replacement Rates for Motor Vehicle Parts and Jobs
Accessories
Aftermarket Accessories
Chemicals and Fluids
Automotive Chemicals and Fluids
Aftermarket Segments
Medium and Heavy Duty Truck Aftermarket
Paint, Body and Equipment Aftermarket
Tool and Equipment Aftermarket
Vehicle Sales, Usage and Registrations
U.S. Motor Vehicle Sales
Top 10 Light Vehicle Sales
U.S. Motor Vehicle Population
Hybrid Vehicles
Vehicle Operating Costs
Gasoline Affordability and Vehicle Miles Traveled
State Summary Statistics
State Summary Statistics
Global Aftermarket
Global Economic and Automotive Data
Global Vehicle Registrations
Canadian Aftermarket
Mexican Aftermarket
Chinese Aftermarket
Glossary and Reference
Glossary of Aftermarket Terms
NAICS Definitions
Aftermarket Data Resources
Aftermarket Data Resources
AAIA Market Research
AAIA Market Research
AAIA – Lang Market Comparison
Harmonization of Aftermarket Industry Data

AAIA Factbook 2010