Aftermarket Insider Issue 66 - (Page 12)

MEMbER PRoFilE larry Silvey A Student of the Aftermarket L arry SiLvey POsitiOn : Chair, Automotive Aftermarket Management Program, Northwood University Years in the aFterMarKet: WOrds tO liVe bY: 28 “The only difference between a rut and a grave is the depth of the hole!” – Ellen Glasgow PhOne : e-Mail : 989-837-5149 silveyl@northwood.edu larry Silvey was recently named chair zine and associate publisher/editor of Warehouse Distributor News. of the automotive aftermarket management program at Northwood University. Since being involved in the aftermarket, He will be responsible for teaching and Silvey has been an active AAIA member. developing pertinent curricula for the As a member of the Marketing and aftermarket program. In addition, he will represent and promote the program “with Member Relations Committee, he helped support the launch and growth of the “Be passion.” Car Care Aware” campaign. About teaching, his primary concern, he “Being involved with the association has said, “I anticipate updating some of the opened up a lot of opportunities. First, current textbooks, as well as writing the opportunity to mix with industry some new ones to address the rapidly leaders at meetings, hear their points of changing domestic and international view and have deep and poignant convermarketplaces. Moreover, I would like to build a stronger link between the automo- sations with them has been an invaluable experience. Secondly, as a publisher and tive management program and the aftereditorial director, I have had the pleamarket management program to further sure of working with AAIA’s top leaders expand Northwood’s global footprint.” and staff on several partnership projects including the AAPEX Demo Theater.” Before Northwood, Silvey was editorial director of the automotive group However, he feels that further collaboraat Advanstar Communications tion within the industry could help solve and was responsible for content in some important issues. Aftermarket Business World, Motor Age, Automotive Body Repair News “Collaboration among the channel players and SearchAutoParts.com. is critical to the long-term viability of the aftermarket. They truly need to be Silvey started his career as a journalism partners so that they can address the teacher in high school and college. He decline of brands and margins, the Right moved to automotive when he took a to Repair bill, more efficient inventory supervisory job at the Chrysler Stamping management and an impending technician Plant in Twinsburg, Ohio. His ambishortage. The latter point particularly tion was to work in public relations for befuddles me and if addressed would Chrysler, but left when the company was forced to seek its first government bailout benefit the entire industry,” said Silvey. in 1979. Having gotten a taste of automoSilvey holds a bachelor’s of science in tive, he landed his first trade press job as journalism and secondary education from an associate editor with Jobber Retailer, the University of Wisconsin-Oshkosh and an aftermarket distribution magazine. an M.A. in mass media communications He later joined Babcox Publishing as from the University of Akron. founding editor of Counterman maga- 12 | AFTERMARKET INSIDER | VOLUME 66 http://www.northwood.edu http://www.SearchAutoParts.com

Table of Contents for the Digital Edition of Aftermarket Insider Issue 66

Aftermarket Insider Issue 66
Table of Contents
President's Message
AAPEX News
AAPEX 2010: A Snapshot of This Year's Show
Member Profile
Trade Show Toolbox: Special Edition
International Focus
Government Affairs
Market Research
"Be Car Care Aware" Pilot Program
Campaign Update
Technology Update
Telematics Trendline
Market Research

Aftermarket Insider Issue 66