Aftermarket Insider Issue 66 - (Page 22)

C AMPA I G N U P DAT E TAKING FLIGHT THIS FALL Ready for Takeoff: The New “Be Car Care Aware” Pilot Program During this year’s Fall Car Care Month (FCCM) in October, the Car Care Council is working with selected state aftermarket associations in a pilot program to assist in the planning and execution of local community car care events. FCCM, along with National Car Care Month (NCCM) in April, are special times of celebration when considerable national media attention is generated and vehicle maintenance topics are top of mind for motorists. The participating state associations are working with their repair shop, jobber and store members to introduce them to the concept and assist them in the planning and hosting of events in their communities. “The car care month check lanes have been both generous public service projects and valuable business marketing opportunities for decades,” said Skip Potter, executive director, Chesapeake Automotive Business Association (CABA). “CABA jumped at the chance to participate in this pilot program to help Maryland car owners, our businesses and the Car Care Council mission as well.” “The program is beneficial to the Automotive Aftermarket Association Southeast (AAAS) membership, Tallahassee aftermarket businesses and the motorist,” said George Ehrhard, AAAS. “The association sees this as an additional opportunity to show support to the membership, the service repair shops and most importantly, the general public to disclose potential safety and operational problems for the motorist.” Who’s On Board With assistance from the Car Care Council, participating state associations will obtain the experience and materials to establish an ongoing community car care marketing program within the state associations. “Three CABA members and two CABA education partners have stepped up to offer five separate Fall Car Care Month check lane fairs across Maryland this Oct. 16 and Oct. 30,” said Potter. “We have support from the University of Maryland, the Maryland Department of the Environment, the Maryland State Police and the Maryland Economic Development Council.” The Maryland events will be held at Brooks Huff Tire & Auto in Towson; Carl King Tire in Salisbury; Standard Auto Parts in south Baltimore; the automotive department of the Community College of Baltimore County in Catonsville; and the automotive department of Montgomery College in Rockville. The AAAS event is scheduled for Oct. 23 in Tallahassee, Fla., and will include two check lanes, vendors and a car show in Tallahassee, Fla. Coordinated by the AAAS national and Florida directors, General Parts, Inc.-CARQUEST in Ocala and Connie Liles Auto Parts, technicians will participate from Jowers Auto Repair, Bob’s Auto Repair, Perdue’s Auto, Auto Pro and Autotech. 22 | AFTERMARKET INSIDER | VOLUME 66 Be Car Care Aware OCTOBER FALL CAR CARE MONTH http://www.carcare.org

Table of Contents for the Digital Edition of Aftermarket Insider Issue 66

Aftermarket Insider Issue 66
Table of Contents
President's Message
AAPEX News
AAPEX 2010: A Snapshot of This Year's Show
Member Profile
Trade Show Toolbox: Special Edition
International Focus
Government Affairs
Market Research
"Be Car Care Aware" Pilot Program
Campaign Update
Technology Update
Telematics Trendline
Market Research

Aftermarket Insider Issue 66