Aftermarket Insider Issue 68 - (Page 10)

MEMbER PRoFilE K atIe noga A Mentor in the Aftermarket Her longevity in the aftermarket, her career accomplishments, her leadership capabilities and dedication to the automotive aftermarket industry have earned Katie Noga, manager, marketing communications, SKF, the 2010 Car Care Council Women’s Board “Aftermarket Woman of the Year” award. Noga, whose father owned a fullservice garage/gas station, grew up in an aftermarket family. However, it wasn’t until 1978 that she began working in the industry. After attending a local community college, Noga gained valuable on-the-job experience working in sales administration at Maremont Exhaust and Gabriel Shock Absorbers. After a few years, she became marketing manager for Maremont and Gabriel brands, as well as several private label products. “I have been fortunate to work with numerous successful mentors and have participated in many management and higher educational classes. It is important to never stop learning,” said Noga. As past president and current member of the Automotive Communication Council (ACC) and Car Care Council Women’s Board, Noga has been able to be a mentor as well. She constantly encourages young people to consider the aftermarket as their career choice. “As baby boomers turn 65 in 2011, the lack of young men and women considering a career in this industry will become an even greater issue and the urgency to enlighten high school counselors and parents on opportunities afforded by the aftermarket will be critical,” said Noga. K atie Noga POsitiOn : Manager, Marketing Communications, SKF Years in the aFterMarKet: WOrds tO liVe bY: 33 “Do the best job one can do.” Noga plans to mentor young people in the future, as well as support Currently, Noga supports SKF’s North PhOne : 224-535-4471 American automotive, NAPA and heavy the aftermarket through involvee-Mail : Katie.L.Noga@skf.com ment in ACC, the Women’s Board duty distribution/OES markets. She and AAIA, and utilize social also handles program development networks for industry programs. and management of media and public relations campaigns, sales promotions, “I know that my roles in the aftertrade show coordination, sales matemarket have shaped my life. They rials and numerous other marketing have allowed me to participate in activities. She is also responsible for events that most likely would have the overall program management for not been in my future as a young SKF NASCAR Sprint Cup program. professional. Now, I am grateful for those experiences and appreciate the afforded Katie noga, sKF, 2010 Car Care Council Women’s me. many opportunities have met to I value the people I board aftermarket Woman of the Year and realize many of the acquaintances are now life-long friends.” 10 | AFTERMARKET INSIDER | VOLUME 68

Table of Contents for the Digital Edition of Aftermarket Insider Issue 68

Aftermarket Insider Issue 68
Contents
President’s Message
The Automotive Aftermarket’s Green Story
Consumer Alert: FTC Responds to Warranty Misinformation
Government Affairs
Industry News
Member Profile
Toolbox: Downtime at Work
Toolbox
International Focus
Industry News
Technology Update
Market Intelligence

Aftermarket Insider Issue 68