Aftermarket Insider Issue 69 - (Page 10)

MEMbER PRoFilE Rick Simko Taking Pride in Repowering Rick Simko, national sales and marketing manager, Elgin Industries, currently serves on the board of the Engine Repower Council (ERC). “I had never flown on a plane prior to my first day on that job. A lot of nice and knowledgeable people taught me how this industry works. It was a great experience,” said Simko. Ric k Sim ko POsitiOn : National Sales & Marketing Manager, Elgin Industries Years in the aFterMarKet: WOrds tO liVe bY: 32 “Take pride in everything you do. Your name is on it.” PhOne : e-Mail : 847-742-1720, ext. 309 rick_simko@elginind.com “As a member of the ERC Committee, Through Elgin, an AAIA member I have helped in developing programs since 1924, Simko has been able to that are directed to the engine builder, contribute back to the industry through installer and consumer,” said Simko. his volunteer leadership with ERC. “Our overall mission is to convince consumers that there is an economical alternative to discarding their vehicles. “AAIA provides a vital blueprint for success in the aftermarket by providing A new car is not the only answer; the tools and strategic insight needed ‘repowering’ the engine is a viable, costto grow a business. This industry effective and green option. By ‘repowering’ the engine, the rest of the vehicle changes with amazing speed, and AAIA helps us keep pace through the stays on the road.” collection, analysis and distribution of Simko’s involvement also helped launch important market information and by providing forums through which we a number of ERC initiatives such as can network with our peers and meet developing a new AAIA membership new customers,” said Simko. category for engine installers within ERC and the first-ever engine rebuild Simko is also involved with the demo area at the 2010 Automotive Production Engine Remanufacturers Aftermarket Products Expo (AAPEX). Association (PERA), where he previously served as an executive board At Elgin, he is responsible for building and maintaining customer relationships member, as well as the PERA Program Committee, Automotive Engine based on Elgin’s core values. Before Rebuilders Association (AERA) and his time at Elgin, he got his start in Automotive Sales Council. He was the industry as a delivery driver for an recognized in 2007 as PERA’s Member automotive paint jobber in Cleveland, of the Year. Ohio. After receiving his bachelor’s degree in business administration from Bowling Green State University, he started working with Cloyes Gear and Products as a district sales manager. 10 | AFTERMARKET INSIDER | VOLUME 69 http://www.elginind.com/

Table of Contents for the Digital Edition of Aftermarket Insider Issue 69

Aftermarket Insider Issue 69
Contents
President’s Message
Top 10 of 2010
Technology Update
Member Profile
Toolbox: Young Employees
Toolbox
Segment Update
Business Confidence Index
Market Intelligence
Green Highlight
Market Intelligence

Aftermarket Insider Issue 69