Qr COdeS
In this day and age, technology is playing an increasingly large role in our marketing plans. One emerging form of digital marketing is QR codes. It seems that these little checkered squares are popping up just about everywhere, from magazine and newspaper ads to business cards, signage and even T-shirts. But what exactly are QR codes? And how can they be beneficial for your business?
toolbox
INSIDER
VolUME 74
What are QR Codes and How Can They Help Your Business?
Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
QR Codes 101
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.
continued on page 14
AFTERMARKET INSIDER | VOLUME 74 | 13
Table of Contents for the Digital Edition of Aftermarket Insider Issue 74