Aftermarket Insider Issue 75 - (Page 2)

PRESiDENT’S MESSAGE strength in numbers custom Market research within your reach and budget Access to and understanding what to do with data, trends and analysis about your industry are invaluable for aftermarket businesses. The more customized the information, the more valuable it is. But customized market research can be costly for an individual company. Kathleen schmatz AAIA President & CEO Knowing this, the AAIA Marketing Intelligence Committee and professional staff created the AAIA Multi-Client Research Program (MCRP), an alternative to the “one-size-fits-all” approach. Under the MCRP, when a group of AAIA member companies define a specific market intelligence need and agree to sponsor a project, the total expense for conducting the research will be shared equally among them. This provides a competitive marketplace advantage through immediate and exclusive access to the final report, giving sponsoring companies a head start in using the research. The program adds value to an association-driven research project based on the needs of our members. It’s an opportunity to solicit new research ideas from our members under the mCrP, when a group of aaia member companies define a specific market intelligence need and agree to sponsor a project, the total expense for conducting the research will be shared equally among them. and distribute the cost of the research among the sponsors. Have you and your staff ever said something like this? “I wish we could do a study on this issue.” Or, “Our company could really use data and analysis on this future trend.” Let us hear your ideas and suggestion for new research. Call Ron Rossi directly at 301-6546664, ext. 1038 or e-mail him at ron.rossi@aftermarket.org. 2 | AFTERMARKET INSIDER | VOLUME 75 http://www.aftermarket.org/Publications/Multi-Client-Research-.aspx

Table of Contents for the Digital Edition of Aftermarket Insider Issue 75

Aftermarket Insider Issue 75
Contents
President’s Message
Aftermarket eForum™
Government Affairs
Association News
Green Highlight
Toolbox
Industry News
Market Intelligence
Association News
Telematics Trendline

Aftermarket Insider Issue 75