Aftermarket Insider Issue 80 - (Page 15)

dANielle OrlANdO A SS o C i AT i o n n E W S Making an Impact “Up to the point in my career when I joined TRICO in 2009, I had been focused on marketing/selling vehicles,” said Danielle Orlando, marketing manager, aftermarket, Trico Products. “When I learned Trico Products was hiring an aftermarket marketing manager, I was intrigued by entering an industry that focuses on the drivers of those vehicles and their safety behind the wheel.” Orlando, winner of a 2012 AAIA Impact Award, started her career in the automotive industry on the advertising agency side, managing automotive accounts/brand, then moving to the OEM side of the business at Audi of America. “I no longer sell cars. Now I sell ‘visibility, safety and driver control,” said Orlando. “My 3.5 years in the aftermarket have been exciting and I look forward to contributing to the progress of the industry in years to come.” As TRICO aftermarket marketing manager, she is responsible for not only managing all North American TRICO marketing communications, but also establishing TRICO as a category management leader with their customers through comprehensive category analysis and product/ planogram strategy development. Involved with AAIA since 2012, Orlando said, “AAIA is extremely instrumental in providing a forum for industry education, technology/innovations, legislation and market intelligence. The resources, information and benefits that “My 3.5 years in the aftermarket have been exciting and I look forward to contributing to the progress of the industry in years to come.” AAIA provides its members empower us to make the necessary decisions to not only grow our individual business categories/segments but ultimately drive the future success of the aftermarket.” Always pursuing new avenues to evolve both personally and professionally, Orlando plans to increase her category management skills by pursuing a Silver certification with Delta Associates, and hopes to become more actively involved in the AAIA committees and Car Care Council Women’s Board. DANIEllE ORl ANDO POSITION : Marketing Manager, Aftermarket, Trico Products YEARS IN THE AFTERMARKET: 3.5 Orlando holds a bachelor’s of science degree in business from Miami University. If this avid animal-lover weren’t in the aftermarket industry, she “would probably be pursuing a dream to open my own pet therapy/daycare center with my friends – including door-to-door bus transportation to/from.” When not working, Orlando spends time with her family, friends and two German Shorthair Pointers – Bailey and Decker. WORDS TO LIVE BY: “Live, love, laugh.” PHONE : 248-371-8383 E-MAIL : danielle.orlando@tricoproducts.com LOCATION : Rochester Hills, Mich. AFTERMARKET INSIDER | VOLUME 80 | 15 http://www.tricoproducts.com

Table of Contents for the Digital Edition of Aftermarket Insider Issue 80

Aftermarket Insider Issue 80
Contents
President’s Message
Association News
Government Affairs
Government Affairs
Head of the Class
Head of the Class
Member Profile
Toolbox
Impact Award
Market Intelligence
Market Intelligence
Executive Perspective

Aftermarket Insider Issue 80