Aftermarket Insider - October/November 2009 - (Page 29)

acc opportUnitieS iNDUSTRy NEwS Brushing Up on Environmental Sustainability: inaugural aCC Webinar Covers greenswashing The trend of “greenwashing” – when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact - and when and how to leverage being green. nearly 30 participants dug into business practices that minimize environmental impact - and when and how to leverage being green. A highlight of the presentation was the demonstration of the online Greenwashing Index (www.greenwashingindex.com). Roberts’ parent company EnviroMedia Social Marketing, in partnership with the University of Oregon School of Journalism and Communication, was instrumental in developing the index. This Web site has user-generated content where consumers call out misleading green ads and showcase honest ones. People in 138 countries have already provided information on the online forum, which aims to: help consumers become more savvy about evaluating environmental marketing claims of advertisers; hold businesses accountable to their environmental marketing claims; and stimulate the market and demand for sustainable business practices that truly reduce the impact on the environment. To download the full Webinar, visit www.acc-online.org/webinar.shtml ACC is a national, non-profit organization comprised of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies. ACC provides a networking forum for the exchange of ideas, information and resources about issues, challenges and trends impacting companies and organizations throughout the aftermarket industry. Founded in 1941, ACC is the oldest continuously operating council in the aftermarket. It is operated by a volunteer board of governors and is managed by the AAIA. ACC will be holding a teleconversation on AAPEX on Wednesday, Nov. 18 at 2 p.m. EST, and the next ACC Webinar will be held on Thursday, Dec. 10 at 2 p.m. EST. Both events are free and open to members and non-members. For more information on ACC, visit www.acc-online.org. communicating in an environmentallyconscious market during the first-ever Automotive Communication Council (ACC) Webinar, held Thursday, Sept. 24 at 2 p.m. EST. Steve Roberts, vice president, Green Canary Consulting in Austin, Texas, presented, “Riding the Green Wave: Environmental Marketing, the Green Consumer and Greenwashing.” This presentation, sponsored by The Marx Group, was the first in a new series of free ACC Webinars, created to bring top-notch marketing and communication information to industry professionals right to their offices. Roberts noted that while the number of products making environmental claims has grown 79 percent since 2007, almost 40 percent of Americans don’t even understand the environmental terms frequenting today’s advertisements. The trend of “greenwashing” – when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing AFTERMARKET INSIDER | OCTOBER • NOVEMBER 2009 | 29 http://www.acc-online.org

Table of Contents for the Digital Edition of Aftermarket Insider - October/November 2009

Aftermarket Insider - October/November 2009
Contents
President's Message
New Members
You’re Invited...
“Be Car Care Aware” Vehicle Check-Up Events
Industry Events
Member Profile
Technology Update
International Focus
Association News
Market Research
Company Profile
Government Affairs
Industry News
Market Research

Aftermarket Insider - October/November 2009