Aftermarket Insider - January/February 2010 - (Page 10)

MARKET RESEARCH fACe The fACTS The Facts Behind The AAiA digital Factbook 2010 gained from the Aftermarket Insider and to consolidate AAIA’s paper Factbook and CD-based eFactbook into one single digital publication, the AAIA Digital Aftermarket Factbook 2010. Fact: Fundamentals research staff and include trends in employment, miles driven, average age of vehicles, channel sales volumes and growth rates, forecasts, stock performance, benchmark metrics and more. Fact: Feedback Since this year’s publication is in digital During the past 20 years, these two format, it became possible to measure publications have evolved to become the unique user “open rate” of the two of AAIA’s most valued and highly publication and to read the frequency sought-after reports. The industry relies with which each page is being visited. on these publications to guide their This feedback is extremely valuable understanding of, and to gain a better in terms of future content planning perspective on, the industry. They are and cost control. Some of the most prepared each year by AAIA market popular pages are the aftermarket Regardless of general economic conditions, most organizations are engaged in a quest for continuous improvement. And whether it is a formal program or not, the mission is to continually search for new ideas that will improve products, improve procedures and improve operational efficiencies. Results of such practices can be seen in better quality products with long-term durability, greater customer satisfaction, improved market share and an improved bottom line. As 2009 began, it became clear this would be a year of significant challenge that would push all of us to do more with less and not compromise quality in the process. As we looked for ways to improve operational efficiencies, we decided to leverage the experience the publication has had nearly 40,000 page views since it was introduced in May. tOP 10 MOst POPular PaGes Aftermarket Sales History and Forecast Program distribution Summary Replacement Rates for Motor Vehicle Parts and Jobs U.S. Motor Vehicle Aftermarket Aftermarket Sales by distribution channel Key Economic indicators Financial Profiles of Selected A. M. cos. Aftermarket Employment Automotive Aftermarket Segmentation Aftermarket Service and Retail channel PaGe # 19 24 28 18 20 4 8 5 21 23 10 | AFTERMARKET INSIDER | JANUARY • FEBRUARY 2010 http://www.aftermarket.org/ProductPull/Publications/75034.aspx

Table of Contents for the Digital Edition of Aftermarket Insider - January/February 2010

Aftermarket Insider - January/February 2010
Contents
President's Message
Association News
Branching Out with our Green Message
Government Affairs
Technology Update
Market Research
Member Profile
Toolbox: Co-workers
International Focus
It's All at AAPEX
Company Profile
Market Research

Aftermarket Insider - January/February 2010