Morningstar Advisor - Spring 2007 - 5

Letter from Our Founder Our New Magazine Welcome to the first issue of Morningstar Advisor, our first magazine for financial advisors and, in fact, the first magazine in Morningstar’s history. I think many people view us as a publisher. From our early days publishing fund analysis print products to later producing investment books and investment Web sites, we’ve always believed in the power of multimedia to share our data and insights with the broader investment community. I’m thrilled that we’re now able to offer financial advisors a free, high-quality investment magazine as an extension of Morningstar’s mission to help investors make informed investment decisions. and our research section, Gray Matters, dives into Morningstar methodology and other complex investing concepts. For our premiere issue, we give you a clear view of hedge funds. Our hedge fund team looks at the pitfalls and promises of hedge funds and in the end provides you with some “alternatives” to these alternative investments. In other features, contributing editor and fund analyst Karen Dolan introduces you to Arnie Schneider, a successful deepvalue manager who is often overshadowed by his Vanguard and Wellington neighbors but likes it that way. We also address the conundrum of human capital, helping you see your client’s career path as a component of his or her overall portfolio construction. Our spotlight on hedge funds in this issue reflects Morningstar’s growing hedge fund coverage. In response to greater interest by advisors and investors, we’ve ramped up our hedge fund coverage. We now track more than 7,000 hedge funds and have recently added fund-specific analysis. You can expect to see more from us in this area in the future. After you’ve read this issue, please let us know how we’re doing. We welcome your feedback and insight. E-mail your comments to magazine_editor@morningstar.com. In the meantime, we hope you find Morningstar Advisor magazine a welcome addition to your “must read” list. Morningstar Advisor meets the criteria for what I believe makes a magazine worth reading—and keeping. First and foremost, our magazine is driven by a compelling, welldefined mission that speaks to our readers. It offers world-class content from many of the best minds in the investment community, both inside and outside Morningstar. And it features strong writing, attractive design, and superior illustrations. In every issue, Morningstar Advisor will give you strategies, insights, and solutions that you can put into practice immediately. Our team of researchers, analysts, and product experts has unique insight and access to the investingrelated issues that you face every day. Each issue will shine a spotlight on a topical investment issue and explore it from several angles. We’ll also feature an asset-allocation section, called Investments à la Carte, that provides practical investment ideas and analyst picks, MorningstarAdvisor.com 5
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Morningstar Advisor - Spring 2007

Table of Contents for the Digital Edition of Morningstar Advisor - Spring 2007
