One + July 2011 - (Page 44)

> > H I G H -T EC H H U M A N I T Y DON’T USE TECH YOU DON’T UNDERSTAND WE’VE ALL BEEN THERE: THE PHONE RINGS, WE CHECK THE SCREEN AND IT’S THEM. Again. That same telemarketing number, calling yet another time. When it’s local carpet cleaning, real estate scams or multi-level marketing, we shrug and move on. We expect this sort of telephonic spam. But when it’s a major corporation, we take note. My wife and I have been on the various do-not-call registries since their inceptions, and while the occasional call still gets through, we’ve never experienced anything like the past month of telephone attack, apparently from 44 BY DOUGLAS RUSHKOF F < < a prominent home security company. According to the phone’s caller ID, the company’s number has called my wife two, three, even four times a day for over a month—and they cannot stop. One of us picks up the phone each time they call. The technology waits for a pickup and then assigns the call to an operator. If the operators are all busy on other calls, the robo-dialer promptly hangs up on us. If there is an operator available, we explain that we are on the do-not-call list and we want to be placed on the company’s do-not-call list. And we ask them to please, please leave us alone. The poor operators open up the computer ﬁle on us and gasp when they see the dozens of requests for us not to be called. The nicest ones say one+ 07.11

Table of Contents for the Digital Edition of One + July 2011

One + July 2011
Contents
Energy of Many
Impressions
Paradigm Shifts, Part II
Web Watch
Agenda
Thoughts+Leaders
Ask the Experts
Recognizing Community and Organizational Excellence
Overheard
Art of Travel
The Prism Effect
Top Spots
Connections
Irrelevant
Using New Tech for Old Purposes
So You Think You Can Dance
Don’t Use Tech You Don’t Understand
Are You In It to Win It?
Anything is Possible
Night of the Radishes
Well Played
When People Come Together, Magic Happens
Size Matters
Building a Better FAM
One Bar at a Time
MPI + CSR
Industry Insights
Your Community
Making a Difference
Until We Meet Again

One + July 2011