IBM Systems Magazine Mainframe Demo - (Page 20)

Mid-Size IBM’s System z10 BC’s galvanized performance and accessible price extends the mainframe’s reach into the midrange market By Morgon Mae Schultz L ate last month, IBM made available the latest incarnation of its business-class mainframe, the IBM System z10* Business Class (System z10 BC). A lower-priced sibling of the System z10 Enterprise Class (EC) machine, the server offers up to 50 percent better performance than its System z9* predecessor, at a lower price point. Karl Freund, vice president of strategy and marketing, System z, explained to IBM Systems Magazine, Mainframe edition how this announcement addresses customers’ needs for revolutionary performance at an accessible price. announcement, we’re making those kinds of initiatives even more affordable, with the System z10 BC. We’re lowering the price of the specialty engines and of memory for specialty engines from the System z9 BC. As a result, customers may realize a 50-percent improvement in performance and a 50-percent reduction in price. It’s a pretty dramatic shift here, in really making Linux and new-application deployment on System z even more affordable and compelling than before. Our Linux business is growing dramatically. According to (IT analysis firm) IDC, our Linux revenue in the first half of 2008 grew by 28 percent. Q: The System z9 BC started at about $100,000. What will be the price point for the System z10 BC? Q: Why is that? A: Cu stomer s a r e dea l i ng w it h t h i s i ncred ible A: This will start around $92,000 (in the U.S.; subject to change). Let me give you some background. Our largesystem clients, clients who buy System z9 ECs and now System z10 ECs, have enjoyed the benefits of consolidating Linux* workloads onto their platforms, scores or even hundreds of Linux servers being consolidated into their system platform. They’ve also enjoyed deploying what we call specialty engines—very attractively priced engines for new workloads running on the System z platform. With this complexity—data centers just stacked to the ceiling with small Linux servers. They’re difficult to manage; they’re difficult to upgrade; and they’re difficult to change. If you want to change something, you have to change it on each server individually. And they consume a massive amount of energy. When clients shift to a mainframe and install those Linux applications, they can realize a savings of up to 80 percent on their cost of operations compared to what they’re doing today. Compared to redeploying those onto a virtualized x86 platform, like you would get on Dell or HP, our savings are about 50 percent of the alternative 20 ibmsystemsmag.com/mainframe http://www.ibmsystemsmag.com/mainframe

Table of Contents for the Digital Edition of IBM Systems Magazine Mainframe Demo

IBM Systems Magazine Mainframe Demo
Contents
Editor's Desk
Trends
Focus on Storage
Mid-Size Iron
Welcome to Storage 2.0
Tech Corner
Stop Run

IBM Systems Magazine Mainframe Demo

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