Recording - December 2011 - 42
Online tools Facebook needs no introduction. It and other online social communities have made a huge name for themselves in the past couple of years. But that’s not enough by itself for most purposes; having a sharp looking website is also a really good thing to have. Although not always cheap, it establishes professionalism above and beyond the free social networking sites. There are plenty of applications and services out there, capable of building anything from a basic site to the largest Flash-based interactive site you can imagine. Sure, they all can cost money (and you get what you pay for) but that doesn’t mean they have to cost a small fortune. Shop around. Just like in the music business, there are a lot of people looking for work. Don’t fall into the do-it-yourself game unless you really know how to build a website. The result will only be long hours with marginal results. If you’re not in a position to create a website at this time, at least register a domain name and redirect it to your
favorite social media page. That way you can start putting that domain name on all your marketing materials and you won’t need to change it over the years. As you change directions, build a website, etc. the domain will always stay the same in people’s contact lists throughout the years. Networking This is by far the most important and most often misinterpreted process of them all. Networking is not about showing up at social functions and handing out business
cards to strangers for the sake of swapping information. That is pointless. Networking is about connecting with people on a personal or professional level and growing a relationship from there. In last month’s column I mentioned Facebook, and how having a ton of friends on there doesn’t mean anything if you don’t know who they are. That’s kind of like releasing an album on iTunes. There are plenty of companies that will make your music available online for a small fee or commission... but just because it’s out there doesn’t mean anyone knows or cares. It’s the same thing with people. If you’re going to attend a music conference or trade show, have an agenda. Find out who’s going to be there, establish why you would like to talk with them, and seek them out with a purpose. Don’t just walk up to panelists at an event and say, “I really loved what you had to say, here’s my card—will you check out my work?” The answer is a polite nod and the card goes in the trash later. Contact
http://www.BenchmarkMedia.com
http://www.BenchmarkMedia.com
Recording - December 2011
Table of Contents for the Digital Edition of Recording - December 2011
Recording - December 2011
Fade In
Contents
Talkback
Fast Forward
The Great Gear Grab-Bag!
Electrons Take On A David Lynch Production
Software And Soundware And Then Some!
Radial Engineering PowerPre and Komit 500-Series Modules.
How To Be Successful In Today’s Music Business—Part 2
Zoom H2n Handy Recorder
Guerrilla Audio For Video
Equator Audio Research D5 Studio Monitors
iOS Music Tools: 2011 Holiday Treats
Readers’ Tapes
Advertiser Index
Fade Out
Recording - December 2011 - Intro
Recording - December 2011 - Recording - December 2011
Recording - December 2011 - Cover2
Recording - December 2011 - 1
Recording - December 2011 - Fade In
Recording - December 2011 - 3
Recording - December 2011 - Contents
Recording - December 2011 - 5
Recording - December 2011 - Talkback
Recording - December 2011 - 7
Recording - December 2011 - Fast Forward
Recording - December 2011 - 9
Recording - December 2011 - The Great Gear Grab-Bag!
Recording - December 2011 - 11
Recording - December 2011 - 12
Recording - December 2011 - 13
Recording - December 2011 - 14
Recording - December 2011 - 15
Recording - December 2011 - 16
Recording - December 2011 - 17
Recording - December 2011 - 18
Recording - December 2011 - 19
Recording - December 2011 - Electrons Take On A David Lynch Production
Recording - December 2011 - 21
Recording - December 2011 - 22
Recording - December 2011 - 23
Recording - December 2011 - 24
Recording - December 2011 - 25
Recording - December 2011 - Software And Soundware And Then Some!
Recording - December 2011 - 27
Recording - December 2011 - 28
Recording - December 2011 - 29
Recording - December 2011 - 30
Recording - December 2011 - 31
Recording - December 2011 - 32
Recording - December 2011 - 33
Recording - December 2011 - 34
Recording - December 2011 - 35
Recording - December 2011 - Radial Engineering PowerPre and Komit 500-Series Modules.
Recording - December 2011 - 37
Recording - December 2011 - How To Be Successful In Today’s Music Business—Part 2
Recording - December 2011 - 39
Recording - December 2011 - 40
Recording - December 2011 - 41
Recording - December 2011 - 42
Recording - December 2011 - 43
Recording - December 2011 - Zoom H2n Handy Recorder
Recording - December 2011 - 45
Recording - December 2011 - Guerrilla Audio For Video
Recording - December 2011 - 47
Recording - December 2011 - 48
Recording - December 2011 - 49
Recording - December 2011 - Equator Audio Research D5 Studio Monitors
Recording - December 2011 - 51
Recording - December 2011 - 52
Recording - December 2011 - 53
Recording - December 2011 - 54
Recording - December 2011 - 55
Recording - December 2011 - 56
Recording - December 2011 - 57
Recording - December 2011 - iOS Music Tools: 2011 Holiday Treats
Recording - December 2011 - 59
Recording - December 2011 - 60
Recording - December 2011 - 61
Recording - December 2011 - 62
Recording - December 2011 - 63
Recording - December 2011 - Readers’ Tapes
Recording - December 2011 - Advertiser Index
Recording - December 2011 - 66
Recording - December 2011 - 67
Recording - December 2011 - 68
Recording - December 2011 - 69
Recording - December 2011 - 70
Recording - December 2011 - 71
Recording - December 2011 - Fade Out
Recording - December 2011 - Cover3
Recording - December 2011 - Cover4
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