JORDAN WHITNEY’S TOP TRADITIONAL SHORTFORM CATEGORIES FOR NOVEMBER 2011 HOUSEWARES RANK 1 2 3 4 5 SPOT NAME Slice-O-Matic Flex Seal Furniture Fix Space Bag Miyashi Pillow PRODUCT Manual Slicer Rubber spray sealant Support panels for furniture Vacuum storage bags Massaging pillow PRICE/OFFER $19.99 $19.99 $14.99 $19.95 $19.99 DISTRIBUTOR Telebrands Swift Response Hampton Direct ITW Space Bag IdeaVillage PERSONAL CARE RANK 1 2 3 4 5 SPOT NAME Miracle Socks Vibrating Touch Easy Feet HD Vision Strutz Sole Angel PRODUCT Compressions socks Fingertip mini-massager Massaging shower sandals High definition sunglasses Supportive foot strap PRICE/OFFER $10 Lead-generating $14.99 $19.99 $14.99 DISTRIBUTOR Ontel Church & Dwight IdeaVillage/Zoom Products IdeaVillage Ontel BEAUTY RANK 1 2 3 4 5 SPOT NAME Proactiv Solution no!no! Ahh Bra Genie Bra Pajama Jeans PRODUCT Acne treatment Hair removal device Seamless bra Form-fitting bra Comfortable jeans PRICE/OFFER $19.95 Lead-generating $39.98 $19.99 $39.95 DISTRIBUTOR Guthy-Renker Radiancy Rhonda Shear Tristar Products Hampton Direct Source: The Jordan Whitney “Greensheet” published by Jordan Whitney Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category specific research reports, contact Clare Kogler at Jordan Whitney Inc. Voice: (714) 832-3353; fax: (714) 832-4422; email: greensheet @cox.net or visit our website: jwgreensheet.com. ©Jordan Whitney Inc. 2011 January 2012 | electronicRETAILER 19