Electronic Retailer - February 2012 - 19

SPOT RANKING BY FREQUENCY FOR DECEMBER 2011

SHORT-FORM PRODUCTS SOLD ON TV
Based solely on frequency of programs aired on national cable networks monitored. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Proactiv Solution Perfect SitUp Mint Vibration Tri-Phoria Pajama Jeans Pro-Form Ab Glider Slice-O-Matic Lipozene Ahh Bra Salon Express Flex Seal Forever Lazy Kobalt Double Drive Plaque Blast PajamaGram Chef Basket Grout Bully Gray Away InstaHang EZ Moves Twin Draft Guard 2012 Gold Buffalo Coin Pro-Form TDF OrGreenic Eggies Marketing Company Guthy-Renker Perfect Fitness Evolution Robotics Church & Dwight Co. Hampton Direct ICON Health & Fitness Telebrands Obesity Research Institute Ahh Bra Ontel/Spark Innovators Flex Seal Allstar Products Group Kobalt Telebrands The PajamaGram Co. Telebrands Harvest Direct Qbeauty Product Trend Allstar Products Group Hampton Direct National Collectors Mint ICON Health & Fitness Telebrands Allstar Products Group Category Beauty Health & Fitness Household Personal Fashion Health & Fitness Kitchen Health & Fitness Fashion Beauty Household Fashion Household Pet Products Miscellaneous Kitchen Household Beauty Household Household Household Crafts & Hobbies Health & Fitness Household Kitchen Price $19.95 $59.95 $199.99 $0 $39.95 $14.95 $19.99 $29.95 $19.99 $10 $19.99 $29.95 $19.98 $10 $0 $10 $10 $19.99 $14.99 $19.99 $19.99 $9.95 $0 $19.99 $10 S&H $0 $14.95 $0 $0 $7.95 $0 $6.99 $0 $0 $6.99 $9.95 $7.95 $0 $6.99 $0 $6.99 $7.95 $13.98 $7.95 $7.95 $7.95 $4.95 $0 $6.99 $7.99

© Copyright 2012 Infomercial Monitoring Service Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610) 328-6902. Fax: (610) 328-6791. Email sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for December 2011. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, veriﬁcations, evaluations, research, consulting, ﬁlm and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other diﬃculties. Please visit IMSTVOnline.com for more information.

February 2012 | electronicRETAILER

19

Electronic Retailer - February 2012

Table of Contents for the Digital Edition of Electronic Retailer - February 2012

Calendar of Events - Upcoming Industry Events February through May
Your Association, Your Bottom Line
Industry Reports - Connect, Collaborate and Discover with MyERA
FTC Forum - Where the FTC Says Facebook Went Wrong
eMarketer Research - Who is the U.S. Hispanic Market?
IMS Retail Rankings - The Top 25 Shows and Spots
Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
From the Executive’s Desk - Create the Complete Package
DR Disruption
Bienvenido a Miami!
Interactive TV: Just a Click Away
What Your Consumer Says About You Matters
Guest Viewpoint - For Hispanic Vote, the Campaign is On
Guest Viewpoint - Own Your Own Online Media
DRTV - Supporting Retail: Is This the Answer?
Fulfillment - Are You Delivering a Great Customer Experience?
Teleservices - Stop Losing Thousands of Leads
Member Spotlight
Advertiser Spotlight - Highlighting This Month’s Advertisers
Bulletin Board - DG and Discovery Launch Digital Distribution System
Advertiser Index
Classifieds
Rick Petry - MINI Me
Electronic Retailer - February 2012 - cover1
Electronic Retailer - February 2012 - cover2
Electronic Retailer - February 2012 - 3
Electronic Retailer - February 2012 - 4
Electronic Retailer - February 2012 - 5
Electronic Retailer - February 2012 - 6
Electronic Retailer - February 2012 - Calendar of Events - Upcoming Industry Events February through May
Electronic Retailer - February 2012 - Your Association, Your Bottom Line
Electronic Retailer - February 2012 - 9
Electronic Retailer - February 2012 - 10
Electronic Retailer - February 2012 - Industry Reports - Connect, Collaborate and Discover with MyERA
Electronic Retailer - February 2012 - 12
Electronic Retailer - February 2012 - 13
Electronic Retailer - February 2012 - FTC Forum - Where the FTC Says Facebook Went Wrong
Electronic Retailer - February 2012 - 15
Electronic Retailer - February 2012 - eMarketer Research - Who is the U.S. Hispanic Market?
Electronic Retailer - February 2012 - 17
Electronic Retailer - February 2012 - IMS Retail Rankings - The Top 25 Shows and Spots
Electronic Retailer - February 2012 - 19
Electronic Retailer - February 2012 - Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Electronic Retailer - February 2012 - 21
Electronic Retailer - February 2012 - Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Electronic Retailer - February 2012 - 23
Electronic Retailer - February 2012 - Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
Electronic Retailer - February 2012 - 25
Electronic Retailer - February 2012 - From the Executive’s Desk - Create the Complete Package
Electronic Retailer - February 2012 - 27
Electronic Retailer - February 2012 - DR Disruption
Electronic Retailer - February 2012 - 29
Electronic Retailer - February 2012 - 30
Electronic Retailer - February 2012 - 31
Electronic Retailer - February 2012 - Bienvenido a Miami!
Electronic Retailer - February 2012 - 33
Electronic Retailer - February 2012 - 34
Electronic Retailer - February 2012 - 35
Electronic Retailer - February 2012 - Interactive TV: Just a Click Away
Electronic Retailer - February 2012 - 37
Electronic Retailer - February 2012 - 38
Electronic Retailer - February 2012 - 39
Electronic Retailer - February 2012 - What Your Consumer Says About You Matters
Electronic Retailer - February 2012 - 41
Electronic Retailer - February 2012 - 42
Electronic Retailer - February 2012 - 43
Electronic Retailer - February 2012 - Guest Viewpoint - For Hispanic Vote, the Campaign is On
Electronic Retailer - February 2012 - 45
Electronic Retailer - February 2012 - Guest Viewpoint - Own Your Own Online Media
Electronic Retailer - February 2012 - 47
Electronic Retailer - February 2012 - 48
Electronic Retailer - February 2012 - DRTV - Supporting Retail: Is This the Answer?
Electronic Retailer - February 2012 - Fulfillment - Are You Delivering a Great Customer Experience?
Electronic Retailer - February 2012 - Teleservices - Stop Losing Thousands of Leads
Electronic Retailer - February 2012 - Member Spotlight
Electronic Retailer - February 2012 - 53
Electronic Retailer - February 2012 - Advertiser Spotlight - Highlighting This Month’s Advertisers
Electronic Retailer - February 2012 - Advertiser Index
Electronic Retailer - February 2012 - Classifieds
Electronic Retailer - February 2012 - 57
Electronic Retailer - February 2012 - Rick Petry - MINI Me
Electronic Retailer - February 2012 - cover3
Electronic Retailer - February 2012 - cover4
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