Electronic Retailer - February 2012 - 54

THE ELECTRONIC RETAILING INDUSTRY THROUGH

YOURSELF INTO

PLUG

Advertiser Spotlight
a2b Fulfillment Inc. see our ad on pages 35, 56 150 Stewart Parkway Greensboro, GA 30642 Contact: Gary Latz, VP Marketing Phone: 706-454-0195, ext. 210 281-466-2914 alternate office Email: gary@a2bf.com Website: www.a2bfulfillment.com
Speed matters. Same day processing of orders – guaranteed or its free! Reduce your per package costs by shipping from our strategic Eastern location. Turnkey service offering including warehousing, orderfulfillment, continuity management, discounted shipping, customer service, kitting, assembly, returns processing and product refurbishment.

ADVERTISING OPPORTUNITIES WITH ERA

Motivational Fulfillment & Logistics Services see our ad on page 5 15820 Euclid Avenue Chino, CA 91708 Contact: Hal Altman, President Phone: (909) 517-2200 Fax: (909) 517-1570 Email: hal@mfals.com Website: www.mfals.com
Motivational Fulfillment & Logistics Services is a full-service, direct-to-consumer and retail fulfillment center operating out of more than 800,000 square feet in Chino, Calif. We assemble, package and ship tens of thousands of packages each day to individual consumers and major retail chains. MFLS is PCI compliant and EDI capable.

Dial800 see our ad on page 13 9911 West Pico Blvd., Suite 1200 Los Angeles, CA 90035 Contact: Scott Richards, CEO Phone: 1-800-DIAL-800 Fax: 1-800-FAX-LINE Email: scott@dial800.com Website: www.dial800.com
Electronic Retailer is the premier publication for the electronic retailing marketplace. With 93% of readers being C-Level executives or higher, advertising in this publication connects you directly to the heart of the industry. In addition to print, your message is brought to life in a fully interactive digital edition of the magazine. Readers will receive each issue in their inboxes and can virtually flip through the pages and click on ads to redirect to advertisers’ websites.

Moulton Logistics Management see our ad on pages 6, 56 7850 Ruffner Avenue Van Nuys, CA 91406 Contact: Joel Crannell, Vice President Sales Phone: 818-997-1800 Fax: 818-442-0310 Email: Joel@moultonlogistics.com Website: www.moultonlogistics.com
Moulton Logistics Management is the industry’s leading direct-to-consumer fulfillment company. For 42 years, Moulton Logistics has provided technology and logistical solutions to some of the biggest names in marketing and publishing. Our services include direct-toconsumer order management and fulfillment, retail distribution and customer service contact center. Our automated operations, state-of-theart web reporting and bi-coastal distribution centers will lower the cost of bringing your product to market.

Dial800 empowers direct marketers and agencies with powerful tools that optimize conversion and sales. You’ll have unparalleled insight into call volumes, buyer demographics, even the ability to listen to calls. We make complex call routing simple and can show you how to turn memorable toll-free numbers into unforgettable sales.

For more information on customizing your advertising program with ERA, contact:

Lockard & Wechsler Direct see our ad on the inside back cover Two Bridge Street, Suite 200 Irvington, NY 10533 Contact: Dick Wechsler, CEO Phone: 914-591-6600 Fax: 914-591-6652 Email: rwechsler@lwdirect.com Website: www.lwdirect.com
Maximizing every plan, every buy, every opportunity. Driving exceptional results. Building and enhancing brands. Raising awareness. Maximizing acquisition. Revolutionizing tools and technology. Integrating digital and direct to build scale and improve efficiencies. Developing breakthrough, response-driven creative. This is what defines us and helped us grow into a nationally acclaimed, full-service direct marketing agency with more than $450 million in annual billings.

Matthew Yates
Naylor, LLC | Project Director (800) 369-6220, ext. 6014 | myates@naylor.com

SF Global Sourcing see our ad on the outside back cover 1000 Sansome St., Suite 280 San Francisco, CA 94111 Contact: Steven Feinberg, President Phone: 1-855-SF-GLOBAL Fax: 415-288-9410 Email: steven@sfglobalsourcing.com Website: www.sfglobalsourcing.com
The global sourcing process just got easier: Simply contact SF Global Sourcing for a free, no obligation consultation. We specialize in directmarketed consumer goods with a specialty in intellectual property distributed CDs, DVDs and printed material. At SF Global Sourcing, we source all ancillary product to complete an offer. And we do this for companies ranging from multinational brands to start-ups looking for a leg up in today’s hyper-competitive marketplace.

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electronicRETAILER | February 2012



Electronic Retailer - February 2012

Table of Contents for the Digital Edition of Electronic Retailer - February 2012

Calendar of Events - Upcoming Industry Events February through May
Your Association, Your Bottom Line
Industry Reports - Connect, Collaborate and Discover with MyERA
FTC Forum - Where the FTC Says Facebook Went Wrong
eMarketer Research - Who is the U.S. Hispanic Market?
IMS Retail Rankings - The Top 25 Shows and Spots
Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
From the Executive’s Desk - Create the Complete Package
DR Disruption
Bienvenido a Miami!
Interactive TV: Just a Click Away
What Your Consumer Says About You Matters
Guest Viewpoint - For Hispanic Vote, the Campaign is On
Guest Viewpoint - Own Your Own Online Media
DRTV - Supporting Retail: Is This the Answer?
Fulfillment - Are You Delivering a Great Customer Experience?
Teleservices - Stop Losing Thousands of Leads
Member Spotlight
Advertiser Spotlight - Highlighting This Month’s Advertisers
Bulletin Board - DG and Discovery Launch Digital Distribution System
Advertiser Index
Classifieds
Rick Petry - MINI Me
Electronic Retailer - February 2012 - cover1
Electronic Retailer - February 2012 - cover2
Electronic Retailer - February 2012 - 3
Electronic Retailer - February 2012 - 4
Electronic Retailer - February 2012 - 5
Electronic Retailer - February 2012 - 6
Electronic Retailer - February 2012 - Calendar of Events - Upcoming Industry Events February through May
Electronic Retailer - February 2012 - Your Association, Your Bottom Line
Electronic Retailer - February 2012 - 9
Electronic Retailer - February 2012 - 10
Electronic Retailer - February 2012 - Industry Reports - Connect, Collaborate and Discover with MyERA
Electronic Retailer - February 2012 - 12
Electronic Retailer - February 2012 - 13
Electronic Retailer - February 2012 - FTC Forum - Where the FTC Says Facebook Went Wrong
Electronic Retailer - February 2012 - 15
Electronic Retailer - February 2012 - eMarketer Research - Who is the U.S. Hispanic Market?
Electronic Retailer - February 2012 - 17
Electronic Retailer - February 2012 - IMS Retail Rankings - The Top 25 Shows and Spots
Electronic Retailer - February 2012 - 19
Electronic Retailer - February 2012 - Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Electronic Retailer - February 2012 - 21
Electronic Retailer - February 2012 - Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Electronic Retailer - February 2012 - 23
Electronic Retailer - February 2012 - Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
Electronic Retailer - February 2012 - 25
Electronic Retailer - February 2012 - From the Executive’s Desk - Create the Complete Package
Electronic Retailer - February 2012 - 27
Electronic Retailer - February 2012 - DR Disruption
Electronic Retailer - February 2012 - 29
Electronic Retailer - February 2012 - 30
Electronic Retailer - February 2012 - 31
Electronic Retailer - February 2012 - Bienvenido a Miami!
Electronic Retailer - February 2012 - 33
Electronic Retailer - February 2012 - 34
Electronic Retailer - February 2012 - 35
Electronic Retailer - February 2012 - Interactive TV: Just a Click Away
Electronic Retailer - February 2012 - 37
Electronic Retailer - February 2012 - 38
Electronic Retailer - February 2012 - 39
Electronic Retailer - February 2012 - What Your Consumer Says About You Matters
Electronic Retailer - February 2012 - 41
Electronic Retailer - February 2012 - 42
Electronic Retailer - February 2012 - 43
Electronic Retailer - February 2012 - Guest Viewpoint - For Hispanic Vote, the Campaign is On
Electronic Retailer - February 2012 - 45
Electronic Retailer - February 2012 - Guest Viewpoint - Own Your Own Online Media
Electronic Retailer - February 2012 - 47
Electronic Retailer - February 2012 - 48
Electronic Retailer - February 2012 - DRTV - Supporting Retail: Is This the Answer?
Electronic Retailer - February 2012 - Fulfillment - Are You Delivering a Great Customer Experience?
Electronic Retailer - February 2012 - Teleservices - Stop Losing Thousands of Leads
Electronic Retailer - February 2012 - Member Spotlight
Electronic Retailer - February 2012 - 53
Electronic Retailer - February 2012 - Advertiser Spotlight - Highlighting This Month’s Advertisers
Electronic Retailer - February 2012 - Advertiser Index
Electronic Retailer - February 2012 - Classifieds
Electronic Retailer - February 2012 - 57
Electronic Retailer - February 2012 - Rick Petry - MINI Me
Electronic Retailer - February 2012 - cover3
Electronic Retailer - February 2012 - cover4
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