ERA REPORTS 2011 ERA Government Affairs Fly-In Your Industry, Your Voice Attending the 2011 ERA Government Affairs Fly-In, May 24-25 in Washington, D.C. gives you the opportunity to share your views on the issues impacting the direct-to-consumer industry with key policymakers and Congressional leaders. Learn: Become a better advocate in a fun and interactive setting. Panel discussions and key speakers offer valuable insights into the issues impacting today’s DR industry. Demonstrate the power of the DR industry: Let policymakers know that the direct response industry is strong and vibrant. Most importantly, protect your business from unnecessary regulation. At the 2010 Fly-In, more than 80 DR professionals were able to reach key legislators at a critical time, attending more than 40 meetings on the Hill and helping to shape two pieces of pending legislation. Visit retailing.org/Fly-in for more information and to register today! Why Attend? Meet with key lawmakers: This year we have moved the Fly-In to TuesdayWednesday in order to give you more direct contact with key members of Congress than ever before. Network: Advocacy is like a teamsport, so you have the opportunity to truly get to know your colleagues and to get beyond the business card exchange. The price of the Fly-In includes two fantastic networking receptions as well. 18 electronicRETAILER | April 2011