Electronic Retailer - April 2011 - 23

Personal Engagement with Social Networking According to U.S. Social Network Users, Spring 2010 (*index)
Millennials are far more engaged and connected with social networks than are older age groups. When I don’t access my social network sites, I feel like I’m out of touch. 133 86 72 Social networking is an important part of my everyday life. 126 92 78 My interactions on social network sites are as meaningful as those that are in person. 129 84
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79 Millennials** Gen X Baby Boomers

Among those who visited a social network site in the past 30 days. *index base=100 and represents the average social network visitor. **ages 18+
Source: GfK MRI, “Survey of the American Consumer” as cited in press release, Feb. 1, 2011

Top 10 Media Content types that U.S. Internet Users Discuss with Their Friends, Family and Workplace Colleagues, By Generation, October 2010 (% of all respondents)
1. Trailing millennials (14-21) 2. Leading millennials (22-27) 3. Gen X (28-44) 1 2 TV shows 35% 29% Social networking sites 41% 28% Music 36% 25% Websites 24% 17% Movies 24% 17% Newspapers 11% 12% Books 15% 11% Video games 17% 18% (handhelds, computer, console, mobile phone) Radio programming 10% 8% Advertisements 11% 11% 4. Baby boomers (45-63) 5. Matures (64-75) 6. Total 3 22% 16% 12% 14% 12% 12% 10% 9% 8% 7% 4 22% 5% 6% 8% 6% 13% 7% 3% 7% 2% 5 16% 6% 3% 3% 4% 16% 8% 5% 2% 6 24% 16% 14% 12% 12% 12% 10% 8% 7% 6%

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Teens and young adults under age 28 are the most likely to discuss TV shows and other forms of internet and general entertainment with friends and family.
Source: Deloitte, “The State of the Media Democracy: Game changing,” conducted by the Harrison Group, Feb. 1, 2011.

U.S. Online Buyers who Were Led to Their Purchase by a Search Engine or Social Media Site, November 2010 (% of total)
Social 1%

Search and social 48%

Search 51%

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Social media is becoming a valuable resource for buyers looking to compare products and brands, though users on the path to purchase tend to favor blogs and review sites in combination with tried-and-true search behaviors over the use of Facebook and Twitter.
Source: GroupM Search and comScore Inc., “The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway,” Feb. 24, 2011. April 2011 | electronicRETAILER

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Electronic Retailer - April 2011

Table of Contents for the Digital Edition of Electronic Retailer - April 2011

Electronic Retailer - April 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
ERA Government Affairs Fly-In Preview
The Electronic HomeShopping Preview
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story: Staying Ahead of the Curve
Guest Viewpoint
Why is it Tougher to Make DRTV Pay?
Legal
Advertising
Payment Processing
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - April 2011 - Electronic Retailer - April 2011
Electronic Retailer - April 2011 - Cover2
Electronic Retailer - April 2011 - 3
Electronic Retailer - April 2011 - Contents
Electronic Retailer - April 2011 - 5
Electronic Retailer - April 2011 - 6
Electronic Retailer - April 2011 - Calendar of Events
Electronic Retailer - April 2011 - Your Association, Your Bottom Line
Electronic Retailer - April 2011 - 9
Electronic Retailer - April 2011 - Industry Reports
Electronic Retailer - April 2011 - 11
Electronic Retailer - April 2011 - 12
Electronic Retailer - April 2011 - 13
Electronic Retailer - April 2011 - 14
Electronic Retailer - April 2011 - 15
Electronic Retailer - April 2011 - FTC Forum
Electronic Retailer - April 2011 - 17
Electronic Retailer - April 2011 - ERA Government Affairs Fly-In Preview
Electronic Retailer - April 2011 - 19
Electronic Retailer - April 2011 - The Electronic HomeShopping Preview
Electronic Retailer - April 2011 - 21
Electronic Retailer - April 2011 - eMarketer Research
Electronic Retailer - April 2011 - 23
Electronic Retailer - April 2011 - IMS Retail Rankings
Electronic Retailer - April 2011 - 25
Electronic Retailer - April 2011 - 26
Electronic Retailer - April 2011 - 27
Electronic Retailer - April 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - April 2011 - 29
Electronic Retailer - April 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - April 2011 - 31
Electronic Retailer - April 2011 - Ask the Expert
Electronic Retailer - April 2011 - 33
Electronic Retailer - April 2011 - Cover Story: Staying Ahead of the Curve
Electronic Retailer - April 2011 - 35
Electronic Retailer - April 2011 - 36
Electronic Retailer - April 2011 - 37
Electronic Retailer - April 2011 - 38
Electronic Retailer - April 2011 - 39
Electronic Retailer - April 2011 - 40
Electronic Retailer - April 2011 - 41
Electronic Retailer - April 2011 - Guest Viewpoint
Electronic Retailer - April 2011 - 43
Electronic Retailer - April 2011 - Why is it Tougher to Make DRTV Pay?
Electronic Retailer - April 2011 - 45
Electronic Retailer - April 2011 - 46
Electronic Retailer - April 2011 - 47
Electronic Retailer - April 2011 - 48
Electronic Retailer - April 2011 - 49
Electronic Retailer - April 2011 - Legal
Electronic Retailer - April 2011 - 51
Electronic Retailer - April 2011 - Advertising
Electronic Retailer - April 2011 - 53
Electronic Retailer - April 2011 - Payment Processing
Electronic Retailer - April 2011 - 55
Electronic Retailer - April 2011 - 56
Electronic Retailer - April 2011 - Advertiser Spotlight
Electronic Retailer - April 2011 - 58
Electronic Retailer - April 2011 - Advertiser Index
Electronic Retailer - April 2011 - Classifieds
Electronic Retailer - April 2011 - 61
Electronic Retailer - April 2011 - Rick Petry
Electronic Retailer - April 2011 - Cover3
Electronic Retailer - April 2011 - Cover4
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